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  • FALSE LASHES
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            • PRESS-ON LASHES
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              • All PRESS-ON LASHES
              • Travel Kit
              • Plant Fibre
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            • Most Wanted
              READY to WEAR Pre-Glued Cluster Lashes TRAVEL EDITION 'Style #1' - 40pk Clusters

              READY to WEAR Pre-Glued Cluster Lashes TRAVEL EDITION 'Style #1' - 40pk Clusters

              $18.00
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              LASH PLAY Ready to Wear Pre-Glued Box Set - 'ALL A FLUTTER' - 40 x Cluster + Lash Applicator - Mixed Lengths

              LASH PLAY Ready to Wear Pre-Glued Box Set - 'ALL A FLUTTER' - 40 x Cluster + Lash Applicator

              $39.00
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              • SIMPLY PRESS & GO
                SIMPLY PRESS & GO
                Our most convenient false lashes to-date!
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            • 3D LASHES
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              • All 3D LASHES
              • Mega Wispies Lashes
            • Most Wanted
              Pick 'n' Mix Lash - '3D MEGA WISPIES' Lashes - Style #5

              Pick 'n' Mix Lash - '3D MEGA WISPIES' Lashes - Style #5

              $9.95
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              Pick 'n' Mix Lash - '3D MEGA WISPIES' Lashes - Style #8

              Pick 'n' Mix Lash - '3D MEGA WISPIES' Lashes - Style #8

              $9.95
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              • SIMPLY PRESS & GO
                SIMPLY PRESS & GO
                Our most convenient false lashes to-date!
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            • SILK COLLECTION
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              • All SILK COLLECTION
              • Regular Silk Lashes
              • Mini Silk Lashes
              • Nano Lites
              • Opulence Silk Lashes
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              Pick 'n' Mix Lash - MINI Silk Style #22

              Pick 'n' Mix Lash - MINI Silk Style #22

              $5.95
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              Pick 'n' Mix Lash - MINI Silk Style #4

              Pick 'n' Mix Lash - MINI Silk Style #4

              $5.95
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              • SIMPLY PRESS & GO
                SIMPLY PRESS & GO
                Our most convenient false lashes to-date!
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            • STRIP LASH COLLECTIONS
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              • All STRIP LASH COLLECTIONS
              • Kit Ready Lashes
              • Signature Range Lashes
              • Uptown Opulence Lashes
              • What The Fluff Lashes
              • Nano Lites Lashes
              • 3D Mega Wispies
              • Krystal K Lashes
            • Most Wanted
              NANO - LITE NAKED NATURALS - Style 8

              NANO - LITE NAKED NATURALS - Style 8

              $12.00
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              WHAT THE FLUFF !  'Style Twelve'

              WHAT THE FLUFF ! 'Style Twelve'

              $12.00
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              • SIMPLY PRESS & GO
                SIMPLY PRESS & GO
                Our most convenient false lashes to-date!
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            • MULTIPACK LASHES
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              • All MULTIPACK LASHES
              • Nano Lites 5pk Lashes
              • Signature 5pk Lashes
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              *MULTI PACK* Miss Fabulous - 10 pair lash pack

              *MULTI PACK* Miss Fabulous - 10 pair lash pack

              $24.95
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              *MULTI PACK* KITTY - 5 pair Lash Pack

              *MULTI PACK* KITTY - 5 pair Lash Pack

              $24.95
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              • SIMPLY PRESS & GO
                SIMPLY PRESS & GO
                Our most convenient false lashes to-date!
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            • LASH TYPE
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              • All LASH TYPE
              • Naturals Everyday
              • Human Hair Lashes
              • Half / Quarter Lashes
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              Kit Ready Lashes #200

              Kit Ready Lashes #200

              $6.95
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              Kit Ready Lashes #106

              Kit Ready Lashes #106

              $6.95
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              • SIMPLY PRESS & GO
                SIMPLY PRESS & GO
                Our most convenient false lashes to-date!
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            • LASH SAMPLER BOX
            • Most Wanted
              MODELROCK 'LASHES' Sampler Box

              MODELROCK 'LASHES' Sampler Box

              $29.95 RRP $66.65
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              MODELROCK - Lash Adhesive CLEAR 'Latex Free' 1gm

              MODELROCK - Lash Adhesive CLEAR 'Latex Free' 1gm

              $1.50
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              • SIMPLY PRESS & GO
                SIMPLY PRESS & GO
                Our most convenient false lashes to-date!
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            • LASH GROWTH SERUMS
            • Most Wanted
              PEPTIDE PLUS - Lash Growth Serum

              PEPTIDE PLUS - Lash Growth Serum

              $25.00 $65.00
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              *MOTHERS DAY BUNDLE*  PEPTIDE PLUS - Lash + Brow Growth Serum (2-Pack)

              *MOTHERS DAY BUNDLE* PEPTIDE PLUS - Lash + Brow Growth Serum (2-Pack)

              $20.00 $119.00
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              On Sale
              • SIMPLY PRESS & GO
                SIMPLY PRESS & GO
                Our most convenient false lashes to-date!
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            • SHOP ALL FALSE LASHES
            • Most Wanted
              UPTOWN OPULENCE COLLECTION - Silk Lashes - *Kitten*

              UPTOWN OPULENCE COLLECTION - Silk Lashes - *Kitten*

              $14.00
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              MODELROCK Lashes - Miss Milan - Double Layered Lashes

              MODELROCK Lashes - Miss Milan - Double Layered Lashes

              $11.95
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              • SIMPLY PRESS & GO
                SIMPLY PRESS & GO
                Our most convenient false lashes to-date!
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  • INDIVIDUAL LASHES
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            • INDIVIDUAL LASH STYLES
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              • All INDIVIDUAL LASH STYLES
              • Fluffies
              • Artistry
              • Supreme
              • Salon Edition
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              • Cat Eye
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              • Regular Style
              • Double Layered
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            • Most Wanted
              SALON EDITION - Everyday Clusters Style #1 - Mixed Lengths - 80 / Clusters Pk

              SALON EDITION - Everyday Clusters Style #1 - Mixed Lengths - 80 / Clusters Pk

              $35.00
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              **BULK TRAY** Ultra Luxe 'ARTISTRY' Clusters - Style #4 - 'MIXED LENGTHS' 8mm-10mm-12mm-14mm-16mm - 480 / Clusters Pk

              **BULK TRAY** Ultra Luxe 'ARTISTRY' Clusters - Style #4 - 'MIXED LENGTHS' 8mm-10mm-1

              $45.00
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              • EXCLUSIVE INDIVIDUAL LASHES
                EXCLUSIVE INDIVIDUAL LASHES
                Shop our exclusive Ultra Luxe lashes
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            • 12PK BULK INDIVIDUALS
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              • All 12PK BULK INDIVIDUALS
              • Regular Style Bulk
              • Double Style Bulk
              • Trio Flares Bulk
              • Icon Flares
            • Most Wanted
              BULK BUY 12 PKS - Double Style Individuals *MEDIUM Knot Free* 10mm

              BULK BUY 12 PKS - Double Style Individuals *MEDIUM Knot Free* 10mm

              $59.40 RRP $143.40
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              BULK BUY 12 PKS - TRIO Flares Individual Lashes *SHORT 8mm*

              BULK BUY 12 PKS - TRIO Flares Individual Lashes *SHORT 8mm*

              $45.00 RRP $83.40
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              • EXCLUSIVE INDIVIDUAL LASHES
                EXCLUSIVE INDIVIDUAL LASHES
                Shop our exclusive Ultra Luxe lashes
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            • ULTRA LUXE
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              • All ULTRA LUXE
              • 10D Natural
              • 20D Volume
              • 20D Traditional
              • 40D Extreme
            • Most Wanted
              **BULK TRAY** Ultra Luxe - VOLUME 'MEDIUM' 10mm - 240pk

              **BULK TRAY** Ultra Luxe - VOLUME 'MEDIUM' 10mm - 240pk

              $36.95
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              **BULK TRAY** Ultra Luxe - NAKED NATURALS - 10D 'MEDIUM' 10mm - 240pk

              **BULK TRAY** Ultra Luxe - NAKED NATURALS - 10D 'MEDIUM' 10mm - 240pk

              $36.95
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              • EXCLUSIVE INDIVIDUAL LASHES
                EXCLUSIVE INDIVIDUAL LASHES
                Shop our exclusive Ultra Luxe lashes
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            • CLUSTERS
            • Most Wanted
              • EXCLUSIVE INDIVIDUAL LASHES
                EXCLUSIVE INDIVIDUAL LASHES
                Shop our exclusive Ultra Luxe lashes
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  • BULK LASHES
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            • BULK PICK N MIX
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              • All BULK PICK N MIX
              • Human Hair Bulk Lashes (50pk)
              • Mega Wispies Bulk Lashes (20pk)
              • Regular Silk Bulk Lashes (20pk)
              • Mini Silk Bulk Lashes (20pk)
              • Ultra Luxe Bulk Lashes (12pk)
            • Most Wanted
              BULK Pick 'n' Mix® (50 pairs)

              BULK Pick 'n' Mix® (50 pairs)

              $92.50 RRP $225.00
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              BULK Pick 'n' Mix® MINI SILK Lashes (20 pairs)

              BULK Pick 'n' Mix® MINI SILK Lashes (20 pairs)

              $79.00 RRP $119.00
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              • DISCOVER OUR PROFESSIONAL LASH CASE
                DISCOVER OUR PROFESSIONAL LASH CASE
                Store bulk lashes like a pro with our lash case.
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            • INDIVIDUAL BULK COLLECTION
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              • All INDIVIDUAL BULK COLLECTION
              • Double Style Bulk
              • Regular Style Bulk Individual Lashes
              • Ultra Luxe Bulk Tray Individual Lashes
              • Trio Flares Bulk Individual Lashes
            • Most Wanted
              **BULK TRAY** Ultra Luxe - VOLUME 'MIXED LENGTHS' 8mm / 10mm / 12mm - 240pk

              **BULK TRAY** Ultra Luxe - VOLUME 'MIXED LENGTHS' 8mm / 10mm / 12mm - 240pk

              $36.95
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              **BULK TRAY** Ultra Luxe - *DOUBLE EXTREME* - 'MIXED LENGTHS' 8mm / 10mm / 12mm - 40 hairs - 240 Clusters / Pk

              **BULK TRAY** Ultra Luxe - *DOUBLE EXTREME* - 'MIXED LENGTHS' 8mm / 10mm / 12mm - 40 hairs -

              $39.95
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              • DISCOVER OUR PROFESSIONAL LASH CASE
                DISCOVER OUR PROFESSIONAL LASH CASE
                Store bulk lashes like a pro with our lash case.
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            • STRIP LASH BULK 10PK
            • Most Wanted
              Bulk Lash - 10 / pairs - #101

              Bulk Lash - 10 / pairs - #101

              $45.00
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              Bulk Lash - 10 / pairs - #114

              Bulk Lash - 10 / pairs - #114

              $45.00
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              • DISCOVER OUR PROFESSIONAL LASH CASE
                DISCOVER OUR PROFESSIONAL LASH CASE
                Store bulk lashes like a pro with our lash case.
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            • SALON LASH PACKAGES
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              MODELROCK - Lash Adhesive 5gm Waterproof *BLACK*  - "LATEX FREE" - With "Brush On" applicator

              MODELROCK - Lash Adhesive 5gm Waterproof *BLACK* - "LATEX FREE" - With "Brush On&quo

              $9.95
              View Product
              BULK Pick 'n' Mix® Ultra Luxe Individuals

              BULK Pick 'n' Mix® Ultra Luxe Individuals

              $79.00 RRP $143.40
              View Product See Options
              • DISCOVER OUR PROFESSIONAL LASH CASE
                DISCOVER OUR PROFESSIONAL LASH CASE
                Store bulk lashes like a pro with our lash case.
                READ NOW
            • SHOP ALL BULK LASHES
            • Most Wanted
              BULK Pick 'n' Mix® '3D MEGA WISPIES' Lashes (20 pairs)

              BULK Pick 'n' Mix® '3D MEGA WISPIES' Lashes (20 pairs)

              $99.00 RRP $199.00
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              • DISCOVER OUR PROFESSIONAL LASH CASE
                DISCOVER OUR PROFESSIONAL LASH CASE
                Store bulk lashes like a pro with our lash case.
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  • DIY CLUSTERS
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            • DIY EXTENSIONS
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              • All DIY EXTENSIONS
              • DIY Lashes Kit
              • Luxe Set Clusters
              • Artistry Clusters
              • Feather-Light Clusters
              • Fluffy Clusters
              • Signature Clusters
              • Salon Edition Clusters
              • Supreme Clusters
              • Cat Eye Clusters
              • DIY Lashes Accessories
            • Most Wanted
              Ultra Luxe 'SIGNATURE FLUFFY WISPY' Clusters - Style #1

              Ultra Luxe 'SIGNATURE FLUFFY WISPY' Clusters - Style #1

              $18.00
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              Ultra Luxe 'SIGNATURE FLUFFY WISPY' Clusters - Style #5

              Ultra Luxe 'SIGNATURE FLUFFY WISPY' Clusters - Style #5

              $18.00
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              • CLUSTER LASH TIPS & TRICKS
                CLUSTER LASH TIPS & TRICKS
                Apply DIY cluster eyelashes like a pro with this guide.
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            • DIY ADHESIVES
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              • All DIY ADHESIVES
              • DIY Lash Extension Accessories
              • DIY Bond for Lash Extension
              • DIY Lash Extension Remover
              • DIY Lash Extension Sealer
              • DIY Easy Bond Strips
            • Most Wanted
              • CLUSTER LASH TIPS & TRICKS
                CLUSTER LASH TIPS & TRICKS
                Apply DIY cluster eyelashes like a pro with this guide.
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            • SHOP ALL CLUSTERS
            • Most Wanted
              • CLUSTER LASH TIPS & TRICKS
                CLUSTER LASH TIPS & TRICKS
                Apply DIY cluster eyelashes like a pro with this guide.
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  • PRESS-ON LASHES
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            • PRESS ON LASH COLLECTIONS
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              • All PRESS ON LASH COLLECTIONS
              • Travel Kit
              • Plant Fibre
              • Mapping
              • Holiday Kit
              • Ready to Wear Kit
            • Most Wanted
              LASH PLAY Ready to Wear Pre-Glued PLANT FIBRE - 'ICONIC WISPIES' - 40 x Clusters - Mixed Lengths

              LASH PLAY Ready to Wear Pre-Glued PLANT FIBRE - 'ICONIC WISPIES' - 40 x Clusters - Mixed Len

              $35.00
              View Product
              LASH PLAY Ready to Wear Pre-Glued PLANT FIBRE - 'NATURAL WISPIES' - 48 x Clusters - Mixed Lengths

              LASH PLAY Ready to Wear Pre-Glued PLANT FIBRE - 'NATURAL WISPIES' - 48 x Clusters - Mixed Le

              $35.00
              View Product
              • PLANT FIBRE PRESS-ON LASHES BY MODELROCK
                PLANT FIBRE PRESS-ON LASHES BY MODELROCK
                Introducing our new range of plant fibre lashes.
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  • PRESS-ON NAILS
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            • THE GOOD NAIL CO.
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              • All THE GOOD NAIL CO.
              • Press-On Nail Travel Kits
              • Gel Nail Kits
              • Nail Accessories
            • Most Wanted
              THE GOOD NAIL CO - Press-On Gel Nail Kit - 'PINK FOILED FRENCHIE' - Short Square

              THE GOOD NAIL CO - Press-On Gel Nail Kit - 'PINK FOILED FRENCHIE' - Short Square

              $28.00
              View Product
              THE GOOD NAIL CO - Press-On Gel Nail Kit - 'NATURAL FRENCHIE' - Short Almond

              THE GOOD NAIL CO - Press-On Gel Nail Kit - 'NATURAL FRENCHIE' - Short Almond

              $28.00
              View Product
              • ULTIMATE GUIDE TO PRESS-ON NAILS
                ULTIMATE GUIDE TO PRESS-ON NAILS
                All the FAQs about our new press-on nail range!
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            • BY NAIL STYLE
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              • All BY NAIL STYLE
              • Frenchies
              • Short Almond
              • Short Square
              • Short Oval
              • Medium Almond
              • Medium Oval
            • Most Wanted
              THE GOOD NAIL CO - Press-On Gel Nail Kit - 'OMBRE NUDE FRENCHIE' - Short Square

              THE GOOD NAIL CO - Press-On Gel Nail Kit - 'OMBRE NUDE FRENCHIE' - Short Square

              $28.00
              View Product
              THE GOOD NAIL CO - Press-On Gel Nail Kit - 'SWIRL' - Medium Almond

              THE GOOD NAIL CO - Press-On Gel Nail Kit - 'SWIRL' - Medium Almond

              $28.00
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              • ULTIMATE GUIDE TO PRESS-ON NAILS
                ULTIMATE GUIDE TO PRESS-ON NAILS
                All the FAQs about our new press-on nail range!
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            • ALL NAILS
            • Most Wanted
              • ULTIMATE GUIDE TO PRESS-ON NAILS
                ULTIMATE GUIDE TO PRESS-ON NAILS
                All the FAQs about our new press-on nail range!
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  • MAKEUP & COSMETICS
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            • EYE MAKEUP
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              • All EYE MAKEUP
              • Eyebrow Makeup
                • Eyebrow Gel
                • Eyebrow Pencils
                • Eyebrow Powder
                • All Eyebrow Makeup
              • Eye Shadow Palettes
              • Mascara
              • Blush Stick
              • Concealer
              • Contour Stick
            • Most Wanted
              TUBE TECH TUBULAR Mascara - *Jet Black*

              TUBE TECH TUBULAR Mascara - *Jet Black*

              $22.00
              View Product
              Eyeshadow Palette 9-Shades *SUNKISSED NUDES*

              Eyeshadow Palette 9-Shades *SUNKISSED NUDES*

              $18.00
              View Product
              • MASTER THE USE OF LIPSTICK & LINER
                MASTER THE USE OF LIPSTICK & LINER
                Your step-by-step guide to applying lipstick and lip liner like a pro!
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            • FACE MAKEUP
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              • All FACE MAKEUP
              • Face Palettes
              • Airbrush
              • Foundation
              • Elementwo
              • Embryolisse
              • Blush Stick
              • Concealer
              • Contour Stick
            • Most Wanted
              CHISEL-SCULPT-SHADE 6-Shade Face Palette

              CHISEL-SCULPT-SHADE 6-Shade Face Palette

              $35.00
              View Product
              Embryolisse 75ml - 24Hr Miracle Cream

              Embryolisse 75ml - 24Hr Miracle Cream

              $38.00
              View Product
              • MASTER THE USE OF LIPSTICK & LINER
                MASTER THE USE OF LIPSTICK & LINER
                Your step-by-step guide to applying lipstick and lip liner like a pro!
                READ NOW
            • LIP MAKEUP
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              • All LIP MAKEUP
              • Lip Gloss
                • Luxe Silk Lip Gloss
                • Sheer Lip Gloss
                • All Lip Gloss
              • Lip Essentials
              • Lip Pencils
                • Traditional Lip Pencils
                • Twist Up Lip Pencils
                • Makeup Pencil Sharpeners
                • All Lip Pencils
              • Lipsticks
                • Bullet Lipsticks
                • Liquid to Matte Lipsticks
                • Haute Couture Lipsticks
                • BULK Clearance Lipsticks
                • All Lipsticks
            • Most Wanted
              HAUTE CRÈME COUTURE Velvet Matte Lipsticks  - 'The Pinky Lovers' 3-piece Holiday Gift Set

              HAUTE CRÈME COUTURE Velvet Matte Lipsticks - 'The Pinky Lovers' 3-piece Holiday Gift Set

              $50.00 RRP $75.00
              View Product
              BULK BUY (12 Pack) - VIVIDLY - Liquid to Matte Lipstick

              BULK BUY (12 Pack) - VIVIDLY - Liquid to Matte Lipstick

              $25.00 $300.00
              View Product
              On Sale
              • MASTER THE USE OF LIPSTICK & LINER
                MASTER THE USE OF LIPSTICK & LINER
                Your step-by-step guide to applying lipstick and lip liner like a pro!
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            • BULK CLEARANCE
            • Most Wanted
              PEPTIDE PLUS - Brow Growth Serum

              PEPTIDE PLUS - Brow Growth Serum

              $5.00 $65.00
              View Product
              On Sale
              PEPTIDE PLUS - Brow Sculpture Gel

              PEPTIDE PLUS - Brow Sculpture Gel

              $25.00
              View Product
              • MASTER THE USE OF LIPSTICK & LINER
                MASTER THE USE OF LIPSTICK & LINER
                Your step-by-step guide to applying lipstick and lip liner like a pro!
                READ NOW
            • LASH GROWTH SERUMS
            • Most Wanted
              TWIST UP Lip Pencil - *FIERCE MAUVE*

              TWIST UP Lip Pencil - *FIERCE MAUVE*

              $15.00
              View Product
              HAUTE CRÈME COUTURE Velvet Matte Lipsticks - 'FAMOUS MAUVE'

              HAUTE CRÈME COUTURE Velvet Matte Lipsticks - 'FAMOUS MAUVE'

              $25.00
              View Product
              • MASTER THE USE OF LIPSTICK & LINER
                MASTER THE USE OF LIPSTICK & LINER
                Your step-by-step guide to applying lipstick and lip liner like a pro!
                READ NOW
            • SHOP ALL MAKEUP & COSMETICS
            • Most Wanted
              • MASTER THE USE OF LIPSTICK & LINER
                MASTER THE USE OF LIPSTICK & LINER
                Your step-by-step guide to applying lipstick and lip liner like a pro!
                READ NOW
  • ACCESSORIES & TOOLS
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            • MAKEUP SPONGES
              • Go Back
              • All MAKEUP SPONGES
              • Foundation Sponges
              • Mini Base Maker
                • Mini Bulk 50 Packs
                • Mini Base Makers
                • All Mini Base Maker
              • Base Maker 15 Packs
              • Base Maker 3 Packs
              • Base Maker Singles
              • Makeup Wedges
            • Most Wanted
              Mini Beauty Blender - 'ALL OVER SHAPER' (BABY PINK Mini Egg) - '50 / pk' MEGA BULK PACK

              Mini Beauty Blender - 'ALL OVER SHAPER' (BABY PINK Mini Egg) - '50 / pk' MEGA BULK P

              $85.00 RRP $497.50
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              Base Maker® Beauty Sponge - 'ALL OVER SHAPER' (Marshmallow Pink Egg) - 15 BULK PACK

              Base Maker® Beauty Sponge - 'ALL OVER SHAPER' (Marshmallow Pink Egg) - 15 BULK PACK

              $49.00 RRP $149.25
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              • HOW TO SAFELY REMOVE YOUR MAKEUP
                HOW TO SAFELY REMOVE YOUR MAKEUP
                The ultimate guide to properly removing your makeup.
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            • EYELASH GLUE
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              • All EYELASH GLUE
              • 1gm Mini Glue
              • Latex-Free Eyelash Glue
              • Latex Eyelash Glue
              • DUO Glue
              • ARDELL Glue
              • DIY ADHESIVE BOND
            • Most Wanted
              MODELROCK - Lash Adhesive 5gm Waterproof *CLEAR* - "LATEX FREE" - With "Brush On" applicator

              MODELROCK - Lash Adhesive 5gm Waterproof *CLEAR* - "LATEX FREE" - With "Brush On"

              $9.95
              View Product
              MODELROCK - Lash Adhesive 7gm Waterproof WHITE/CLEAR 'Latex'

              MODELROCK - Lash Adhesive 7gm Waterproof WHITE/CLEAR 'Latex'

              $9.95
              View Product
              • HOW TO SAFELY REMOVE YOUR MAKEUP
                HOW TO SAFELY REMOVE YOUR MAKEUP
                The ultimate guide to properly removing your makeup.
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            • MAKEUP BRUSHES
            • Most Wanted
              MODELROCK - Solid Soap Brush & Sponge Cleaner - Large 150gm

              MODELROCK - Solid Soap Brush & Sponge Cleaner - Large 150gm

              $14.95
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              GOLD LUXE Makeup Brush - *Buff and Blender*

              GOLD LUXE Makeup Brush - *Buff and Blender*

              $25.00
              View Product
              • HOW TO SAFELY REMOVE YOUR MAKEUP
                HOW TO SAFELY REMOVE YOUR MAKEUP
                The ultimate guide to properly removing your makeup.
                READ NOW
            • MAKEUP TOOLS
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              • All MAKEUP TOOLS
              • Eyelash Curlers
              • Scissors
              • Tweezers
              • Eyelash Applicators
              • Makeup Pencil Sharpeners
              • Brush Cleaners
              • Palette Knife
              • Makeup Brushes
            • Most Wanted
              GOLD LUXE - Slanted Tweezers

              GOLD LUXE - Slanted Tweezers

              $18.00
              View Product
              GOLD LUXE - The 'INSTA-LIFT' Lash Curler

              GOLD LUXE - The 'INSTA-LIFT' Lash Curler

              $18.00
              View Product
              • HOW TO SAFELY REMOVE YOUR MAKEUP
                HOW TO SAFELY REMOVE YOUR MAKEUP
                The ultimate guide to properly removing your makeup.
                READ NOW
            • DISPOSABLES
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              • All DISPOSABLES
              • Makeup Shields
              • Disposable Mascara Wands
              • Disposable Lip Gloss Wands
              • Bamboo Disposables
              • Touch-up Buds
            • Most Wanted
              Mascara wands BLACK - 100pk

              Mascara wands BLACK - 100pk

              $14.95 RRP $19.95
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              MY ECO BEAUTY KIT - Bamboo Disposable Mascara Wands - Large Tapered head 25pk

              MY ECO BEAUTY KIT - Bamboo Disposable Mascara Wands - Large Tapered head 25pk

              $9.95
              View Product
              • HOW TO SAFELY REMOVE YOUR MAKEUP
                HOW TO SAFELY REMOVE YOUR MAKEUP
                The ultimate guide to properly removing your makeup.
                READ NOW
            • STORAGE & ORGANISATION
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              • All STORAGE & ORGANISATION
              • Makeup Bags
              • Lash Case
            • Most Wanted
              Cluster Lash Storage Case

              Cluster Lash Storage Case

              $10.00
              View Product
              VEGAN Faux Leather Makeup Bag - Large

              VEGAN Faux Leather Makeup Bag - Large

              $39.95
              View Product
              • HOW TO SAFELY REMOVE YOUR MAKEUP
                HOW TO SAFELY REMOVE YOUR MAKEUP
                The ultimate guide to properly removing your makeup.
                READ NOW
  • SALE
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  1. Home
  2. Our Blog
  3. Makeup
  4. The History of Eyeliner

The History of Eyeliner

October 28, 2022

EYELINER is a staple of the beauty world. The fashionable trend of defining your eyes with eyeliner has been around as early as 10,000 BC! But eyeliner ingredients and styles have drastically evolved from then to what it is now. Lets dive into the past and see how eyeliner has changed over time! 

 

Ancient Egypt Protection

Ancient Egypt

In Ancient Egypt, eyeliner was made from black kohl and worn by both men and women. The kohl was obtained from a substance called galena and mixed with soot. Historians believe that the Egyptians not only wore kohl for cultural reasons (honoring deities), but for the health benefits as well. The lead-based substances increased the production of nitric oxide in the skin. In turn, boosted one’s immune system against diseases to the eye area. The soot also aided with reducing the effects of sun glare on the eyes. 

 

Gorgeous Geishas

Geisha

As early as 3000 BC in Japan, men and women used cosmetics to define their eyes and enhance their status. During the 18th Century, Geishas became renowned and their style had a substantial influence on women in society. Red, white and black were the classic makeup colours they used to enhance their beauty. However, the more experienced a Geisha became, the less red eye makeup she wore. Both Geishas and Maikos (Geishas in training) decorated their eyes by outlining them with charcoal. 

 

TUT-MANIA: Ancient Egypt Makes a Comeback

the tomb of Tutankhamun

The discovery of Nefertiti’s bust in 1912, and the tomb of Tutankhamun (King Tut) in 1922, was one of the most significant archaeological discoveries of the 20th Century. Upon the breakthrough, attitudes towards makeup and fashion changed. Society became inspired by Ancient Egyptian aesthetics. Ancient Egypt’s influence became apparent in the elaborate bead designs of dresses, art deco patterns, and of course… beauty! A smokey eye became the new standard 1920s makeup look of choice for women. 

 

Glam Rock to Now

A girl with eyeliner from Modelrock and red lipstick

After WINGED EYELINER gained popularity in the 1950s, Glam Rock emerged on the scene. It began in the United Kingdom in the early 1970s, taking influence from English psychedelic and art rock scenes of the late 1960s. Musicians like David Bowie wore extreme costumes, makeup, and hairstyles to reflect the new quirky trend. Bright, bold eyeshadow and  eyeliner was experimented with, creating extravagant makeup designs on one’s face. The technicolor trend created such a statement, that it made its way into the 1980’s too. 

Fast forward to 2022 - Makeup is still used as a form of self expression, but styles have certainly changed since then! Check out our blog BEAUTY AND MAKEUP TRENDS FOR 2022 to see what types of glam people have opted for this past year. 

 

How do you wear your eyeliner currently? Let us know in the comments below.

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