MAGAP Winner - Makeup Brand of the Year


MODELROCK is Announced Australia’s Makeup Brand of 2023!

Australia-owned cosmetics brand, MODELROCK, has been crowned The Makeup Artists Guild Asia Pacific (The MAGAP) ‘2023 Makeup Brand of the Year’ for an incredible 2nd time, along with winning the title of 2023 Beauty Boss ‘New Product of the Year’, at a gala event at Sydney’s View by Sydney on Sunday 30th April.

Upon first winning The MAGAP Makeup Brand of the Year in 2019, and now taking out the title in 2023, this recognition truly acknowledges and rewards MODELROCK’s incomparable reputation as product innovators, industry enthusiasts, and entrepreneurs with a knack for delivering products that are highly sought by consumers and professional makeup artists!

As a new entrant for the 2023 Beauty Boss Awards, it was MODELROCK’s LASH PLAY! DIY At-home Lash Extensions Kits that wowed the judging panel, innovating in allowing consumers to create beautiful lash extension looks in the comfort of their own home, with application lasting up to 2 weeks!

The MAGAP & Beauty Boss awards were attended by the Australian and Asia Pacific makeup/beauty industry’s elite and key influencers, with MODELROCK being judged a winner of the coveted awards by an impressive international judging panel - including Aga Rhodes, Josephine Bouchereau, Cristelle Ewa and Chris Schilds - for their ability to tap into what makeup artists & consumers desire in their makeup kits, their innovation and technology, exceptional customer service and their global appeal.

“We are so happy and so incredibly grateful to have won the MAGAP 'Makeup Brand of the Year' award for the 2nd time, and the Beauty Boss ‘New Product of the Year’ award. We truly appreciate this amazing recognition for all of our hard work, and our dedication to creating high-quality faux eyelashes and makeup products that have resonated with our customers,” says MODELROCK Owner & Co-founder, Raelene Mara.

“Winning these awards is not just about the prestige and recognition that comes with it, but it is also a validation of our brand's mission and values. We are passionate about creating our products, and these awards really validate that we are succeeding in our efforts to make amazing products that the beauty industry loves to use.” MODELROCK has carved out a reputation for producing high quality products and always going the extra mile to research and deliver only the very best. Everything from the manufacturers, cosmetic formulas, lash artisans, packaging and branding is overseen by owners & co-founders Raelene and Jeremy; no product hits the market until it is perfect in their eyes!

Says Raelene, “To win these awards is a huge boost for our brand's reputation and visibility. It will deliver opportunities for us to connect with new customers, partners, and influencers in the beauty industry, and help us expand our reach even further. This achievement will also inspire us to continue pushing boundaries, innovating, and striving for excellence in everything we do.”

The MAGAP is the home to unite, nurture and empower makeup artists and is the trusted voice for the makeup/beauty community, striving to unite all genres of makeup artists in the Asia Pacific region. The awards are an extension of this mission; empowering artists and businesses by celebrating their achievements, moving the industry forward and elevating the calibre of the beauty industry in Australia.

According to The MAGAP Director, Melanie Burnicle, ”We are beyond thrilled with the Awards this year. The calibre of businesses and artists entering the awards to proudly showcase their brands, products and creative skill is absolutely beyond expectation.”

“To make a finalist listing this year was no easy task and to take out the Award for Makeup Brand of the Year is a really special moment celebrating the hard work brands and artists contribute to our industry each year.”

Since MODELROCK’s inception, it’s been their mission and vision to be Australia's leading supplier and manufacturer of premium quality faux lashes and cosmetics, and to also ensure their products are 100% VEGAN and Cruelty Free. The globally renowned brand has an enviable catalogue of distributors, stockists, makeup artists and fashionistas/makeup aficionados who love and use MODELROCK Lashes and Cosmetics in their professional makeup kits or retail in stores and salons.

Every day in the MODELROCK business is a learning process; learning about different manufacturing processes, aligning with manufacturers and customers who reflect their business values/ethics, delivering artist collaborations that inspire and invigorate, and all the different business protocols that propel them forward as the business continues to evolve.

“Overall, winning The MAGAP 2023 Makeup Brand of the Year award and Beauty Boss New Beauty Product award is an incredible accomplishment that we are extremely proud of. They inspire us to continue to work hard to exceed our customers' expectations and drive innovation. It also instils pride in our employees who have contributed to our success, and an exciting and fulfilling experience that brings a sense of accomplishment, joy, and gratitude,” says Raelene.