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  • FALSE LASHES
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            • PRESS-ON LASHES
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              • All PRESS-ON LASHES
              • Travel Kit
              • Plant Fibre
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            • Most Wanted
              READY to WEAR Pre-Glued Cluster Lashes TRAVEL EDITION 'Style #1' - 40pk Clusters

              READY to WEAR Pre-Glued Cluster Lashes TRAVEL EDITION 'Style #1' - 40pk Clusters

              $18.00
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              LASH PLAY Ready to Wear Pre-Glued Box Set - 'ALL A FLUTTER' - 40 x Cluster + Lash Applicator - Mixed Lengths

              LASH PLAY Ready to Wear Pre-Glued Box Set - 'ALL A FLUTTER' - 40 x Cluster + Lash Applicator

              $39.00
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              • SIMPLY PRESS & GO
                SIMPLY PRESS & GO
                Our most convenient false lashes to-date!
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            • 3D LASHES
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              • All 3D LASHES
              • Mega Wispies Lashes
            • Most Wanted
              Pick 'n' Mix Lash - '3D MEGA WISPIES' Lashes - Style #5

              Pick 'n' Mix Lash - '3D MEGA WISPIES' Lashes - Style #5

              $9.95
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              Pick 'n' Mix Lash - '3D MEGA WISPIES' Lashes - Style #8

              Pick 'n' Mix Lash - '3D MEGA WISPIES' Lashes - Style #8

              $9.95
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              • SIMPLY PRESS & GO
                SIMPLY PRESS & GO
                Our most convenient false lashes to-date!
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            • SILK COLLECTION
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              • All SILK COLLECTION
              • Regular Silk Lashes
              • Mini Silk Lashes
              • Nano Lites
              • Opulence Silk Lashes
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              Pick 'n' Mix Lash - MINI Silk Style #22

              Pick 'n' Mix Lash - MINI Silk Style #22

              $5.95
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              Pick 'n' Mix Lash - MINI Silk Style #4

              Pick 'n' Mix Lash - MINI Silk Style #4

              $5.95
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              • SIMPLY PRESS & GO
                SIMPLY PRESS & GO
                Our most convenient false lashes to-date!
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            • STRIP LASH COLLECTIONS
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              • All STRIP LASH COLLECTIONS
              • Kit Ready Lashes
              • Signature Range Lashes
              • Uptown Opulence Lashes
              • What The Fluff Lashes
              • Nano Lites Lashes
              • 3D Mega Wispies
              • Krystal K Lashes
            • Most Wanted
              NANO - LITE NAKED NATURALS - Style 8

              NANO - LITE NAKED NATURALS - Style 8

              $12.00
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              WHAT THE FLUFF !  'Style Twelve'

              WHAT THE FLUFF ! 'Style Twelve'

              $12.00
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              • SIMPLY PRESS & GO
                SIMPLY PRESS & GO
                Our most convenient false lashes to-date!
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            • MULTIPACK LASHES
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              • All MULTIPACK LASHES
              • Nano Lites 5pk Lashes
              • Signature 5pk Lashes
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              *MULTI PACK* Miss Fabulous - 10 pair lash pack

              *MULTI PACK* Miss Fabulous - 10 pair lash pack

              $24.95
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              *MULTI PACK* KITTY - 5 pair Lash Pack

              *MULTI PACK* KITTY - 5 pair Lash Pack

              $24.95
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              • SIMPLY PRESS & GO
                SIMPLY PRESS & GO
                Our most convenient false lashes to-date!
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            • LASH TYPE
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              • All LASH TYPE
              • Naturals Everyday
              • Human Hair Lashes
              • Half / Quarter Lashes
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              Kit Ready Lashes #200

              Kit Ready Lashes #200

              $6.95
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              Kit Ready Lashes #106

              Kit Ready Lashes #106

              $6.95
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              • SIMPLY PRESS & GO
                SIMPLY PRESS & GO
                Our most convenient false lashes to-date!
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            • LASH SAMPLER BOX
            • Most Wanted
              MODELROCK 'LASHES' Sampler Box

              MODELROCK 'LASHES' Sampler Box

              $29.95 RRP $66.65
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              MODELROCK - Lash Adhesive CLEAR 'Latex Free' 1gm

              MODELROCK - Lash Adhesive CLEAR 'Latex Free' 1gm

              $1.50
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              • SIMPLY PRESS & GO
                SIMPLY PRESS & GO
                Our most convenient false lashes to-date!
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            • LASH GROWTH SERUMS
            • Most Wanted
              PEPTIDE PLUS - Lash Growth Serum

              PEPTIDE PLUS - Lash Growth Serum

              $25.00 $65.00
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              *MOTHERS DAY BUNDLE*  PEPTIDE PLUS - Lash + Brow Growth Serum (2-Pack)

              *MOTHERS DAY BUNDLE* PEPTIDE PLUS - Lash + Brow Growth Serum (2-Pack)

              $20.00 $119.00
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              On Sale
              • SIMPLY PRESS & GO
                SIMPLY PRESS & GO
                Our most convenient false lashes to-date!
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            • SHOP ALL FALSE LASHES
            • Most Wanted
              UPTOWN OPULENCE COLLECTION - Silk Lashes - *Kitten*

              UPTOWN OPULENCE COLLECTION - Silk Lashes - *Kitten*

              $14.00
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              MODELROCK Lashes - Miss Milan - Double Layered Lashes

              MODELROCK Lashes - Miss Milan - Double Layered Lashes

              $11.95
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              • SIMPLY PRESS & GO
                SIMPLY PRESS & GO
                Our most convenient false lashes to-date!
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  • INDIVIDUAL LASHES
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            • INDIVIDUAL LASH STYLES
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              • All INDIVIDUAL LASH STYLES
              • Fluffies
              • Artistry
              • Supreme
              • Salon Edition
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              • Cat Eye
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              • Regular Style
              • Double Layered
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            • Most Wanted
              SALON EDITION - Everyday Clusters Style #1 - Mixed Lengths - 80 / Clusters Pk

              SALON EDITION - Everyday Clusters Style #1 - Mixed Lengths - 80 / Clusters Pk

              $35.00
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              **BULK TRAY** Ultra Luxe 'ARTISTRY' Clusters - Style #4 - 'MIXED LENGTHS' 8mm-10mm-12mm-14mm-16mm - 480 / Clusters Pk

              **BULK TRAY** Ultra Luxe 'ARTISTRY' Clusters - Style #4 - 'MIXED LENGTHS' 8mm-10mm-1

              $45.00
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              • EXCLUSIVE INDIVIDUAL LASHES
                EXCLUSIVE INDIVIDUAL LASHES
                Shop our exclusive Ultra Luxe lashes
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            • 12PK BULK INDIVIDUALS
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              • All 12PK BULK INDIVIDUALS
              • Regular Style Bulk
              • Double Style Bulk
              • Trio Flares Bulk
              • Icon Flares
            • Most Wanted
              BULK BUY 12 PKS - Double Style Individuals *MEDIUM Knot Free* 10mm

              BULK BUY 12 PKS - Double Style Individuals *MEDIUM Knot Free* 10mm

              $59.40 RRP $143.40
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              BULK BUY 12 PKS - TRIO Flares Individual Lashes *SHORT 8mm*

              BULK BUY 12 PKS - TRIO Flares Individual Lashes *SHORT 8mm*

              $45.00 RRP $83.40
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              • EXCLUSIVE INDIVIDUAL LASHES
                EXCLUSIVE INDIVIDUAL LASHES
                Shop our exclusive Ultra Luxe lashes
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            • ULTRA LUXE
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              • All ULTRA LUXE
              • 10D Natural
              • 20D Volume
              • 20D Traditional
              • 40D Extreme
            • Most Wanted
              **BULK TRAY** Ultra Luxe - VOLUME 'MEDIUM' 10mm - 240pk

              **BULK TRAY** Ultra Luxe - VOLUME 'MEDIUM' 10mm - 240pk

              $36.95
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              **BULK TRAY** Ultra Luxe - NAKED NATURALS - 10D 'MEDIUM' 10mm - 240pk

              **BULK TRAY** Ultra Luxe - NAKED NATURALS - 10D 'MEDIUM' 10mm - 240pk

              $36.95
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              • EXCLUSIVE INDIVIDUAL LASHES
                EXCLUSIVE INDIVIDUAL LASHES
                Shop our exclusive Ultra Luxe lashes
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            • CLUSTERS
            • Most Wanted
              • EXCLUSIVE INDIVIDUAL LASHES
                EXCLUSIVE INDIVIDUAL LASHES
                Shop our exclusive Ultra Luxe lashes
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  • BULK LASHES
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            • BULK PICK N MIX
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              • All BULK PICK N MIX
              • Human Hair Bulk Lashes (50pk)
              • Mega Wispies Bulk Lashes (20pk)
              • Regular Silk Bulk Lashes (20pk)
              • Mini Silk Bulk Lashes (20pk)
              • Ultra Luxe Bulk Lashes (12pk)
            • Most Wanted
              BULK Pick 'n' Mix® (50 pairs)

              BULK Pick 'n' Mix® (50 pairs)

              $92.50 RRP $225.00
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              BULK Pick 'n' Mix® MINI SILK Lashes (20 pairs)

              BULK Pick 'n' Mix® MINI SILK Lashes (20 pairs)

              $79.00 RRP $119.00
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              • DISCOVER OUR PROFESSIONAL LASH CASE
                DISCOVER OUR PROFESSIONAL LASH CASE
                Store bulk lashes like a pro with our lash case.
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            • INDIVIDUAL BULK COLLECTION
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              • All INDIVIDUAL BULK COLLECTION
              • Double Style Bulk
              • Regular Style Bulk Individual Lashes
              • Ultra Luxe Bulk Tray Individual Lashes
              • Trio Flares Bulk Individual Lashes
            • Most Wanted
              **BULK TRAY** Ultra Luxe - VOLUME 'MIXED LENGTHS' 8mm / 10mm / 12mm - 240pk

              **BULK TRAY** Ultra Luxe - VOLUME 'MIXED LENGTHS' 8mm / 10mm / 12mm - 240pk

              $36.95
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              **BULK TRAY** Ultra Luxe - *DOUBLE EXTREME* - 'MIXED LENGTHS' 8mm / 10mm / 12mm - 40 hairs - 240 Clusters / Pk

              **BULK TRAY** Ultra Luxe - *DOUBLE EXTREME* - 'MIXED LENGTHS' 8mm / 10mm / 12mm - 40 hairs -

              $39.95
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              • DISCOVER OUR PROFESSIONAL LASH CASE
                DISCOVER OUR PROFESSIONAL LASH CASE
                Store bulk lashes like a pro with our lash case.
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            • STRIP LASH BULK 10PK
            • Most Wanted
              Bulk Lash - 10 / pairs - #101

              Bulk Lash - 10 / pairs - #101

              $45.00
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              Bulk Lash - 10 / pairs - #114

              Bulk Lash - 10 / pairs - #114

              $45.00
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              • DISCOVER OUR PROFESSIONAL LASH CASE
                DISCOVER OUR PROFESSIONAL LASH CASE
                Store bulk lashes like a pro with our lash case.
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            • SALON LASH PACKAGES
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              MODELROCK - Lash Adhesive 5gm Waterproof *BLACK*  - "LATEX FREE" - With "Brush On" applicator

              MODELROCK - Lash Adhesive 5gm Waterproof *BLACK* - "LATEX FREE" - With "Brush On&quo

              $9.95
              View Product
              BULK Pick 'n' Mix® Ultra Luxe Individuals

              BULK Pick 'n' Mix® Ultra Luxe Individuals

              $79.00 RRP $143.40
              View Product See Options
              • DISCOVER OUR PROFESSIONAL LASH CASE
                DISCOVER OUR PROFESSIONAL LASH CASE
                Store bulk lashes like a pro with our lash case.
                READ NOW
            • SHOP ALL BULK LASHES
            • Most Wanted
              BULK Pick 'n' Mix® '3D MEGA WISPIES' Lashes (20 pairs)

              BULK Pick 'n' Mix® '3D MEGA WISPIES' Lashes (20 pairs)

              $99.00 RRP $199.00
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              • DISCOVER OUR PROFESSIONAL LASH CASE
                DISCOVER OUR PROFESSIONAL LASH CASE
                Store bulk lashes like a pro with our lash case.
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  • DIY CLUSTERS
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            • DIY EXTENSIONS
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              • All DIY EXTENSIONS
              • DIY Lashes Kit
              • Luxe Set Clusters
              • Artistry Clusters
              • Feather-Light Clusters
              • Fluffy Clusters
              • Signature Clusters
              • Salon Edition Clusters
              • Supreme Clusters
              • Cat Eye Clusters
              • DIY Lashes Accessories
            • Most Wanted
              Ultra Luxe 'SIGNATURE FLUFFY WISPY' Clusters - Style #1

              Ultra Luxe 'SIGNATURE FLUFFY WISPY' Clusters - Style #1

              $18.00
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              Ultra Luxe 'SIGNATURE FLUFFY WISPY' Clusters - Style #5

              Ultra Luxe 'SIGNATURE FLUFFY WISPY' Clusters - Style #5

              $18.00
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              • CLUSTER LASH TIPS & TRICKS
                CLUSTER LASH TIPS & TRICKS
                Apply DIY cluster eyelashes like a pro with this guide.
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            • DIY ADHESIVES
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              • All DIY ADHESIVES
              • DIY Lash Extension Accessories
              • DIY Bond for Lash Extension
              • DIY Lash Extension Remover
              • DIY Lash Extension Sealer
              • DIY Easy Bond Strips
            • Most Wanted
              • CLUSTER LASH TIPS & TRICKS
                CLUSTER LASH TIPS & TRICKS
                Apply DIY cluster eyelashes like a pro with this guide.
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            • SHOP ALL CLUSTERS
            • Most Wanted
              • CLUSTER LASH TIPS & TRICKS
                CLUSTER LASH TIPS & TRICKS
                Apply DIY cluster eyelashes like a pro with this guide.
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  • PRESS-ON LASHES
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            • PRESS ON LASH COLLECTIONS
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              • All PRESS ON LASH COLLECTIONS
              • Travel Kit
              • Plant Fibre
              • Mapping
              • Holiday Kit
              • Ready to Wear Kit
            • Most Wanted
              LASH PLAY Ready to Wear Pre-Glued PLANT FIBRE - 'ICONIC WISPIES' - 40 x Clusters - Mixed Lengths

              LASH PLAY Ready to Wear Pre-Glued PLANT FIBRE - 'ICONIC WISPIES' - 40 x Clusters - Mixed Len

              $35.00
              View Product
              LASH PLAY Ready to Wear Pre-Glued PLANT FIBRE - 'NATURAL WISPIES' - 48 x Clusters - Mixed Lengths

              LASH PLAY Ready to Wear Pre-Glued PLANT FIBRE - 'NATURAL WISPIES' - 48 x Clusters - Mixed Le

              $35.00
              View Product
              • PLANT FIBRE PRESS-ON LASHES BY MODELROCK
                PLANT FIBRE PRESS-ON LASHES BY MODELROCK
                Introducing our new range of plant fibre lashes.
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  • PRESS-ON NAILS
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            • THE GOOD NAIL CO.
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              • All THE GOOD NAIL CO.
              • Press-On Nail Travel Kits
              • Gel Nail Kits
              • Nail Accessories
            • Most Wanted
              THE GOOD NAIL CO - Press-On Gel Nail Kit - 'PINK FOILED FRENCHIE' - Short Square

              THE GOOD NAIL CO - Press-On Gel Nail Kit - 'PINK FOILED FRENCHIE' - Short Square

              $28.00
              View Product
              THE GOOD NAIL CO - Press-On Gel Nail Kit - 'NATURAL FRENCHIE' - Short Almond

              THE GOOD NAIL CO - Press-On Gel Nail Kit - 'NATURAL FRENCHIE' - Short Almond

              $28.00
              View Product
              • ULTIMATE GUIDE TO PRESS-ON NAILS
                ULTIMATE GUIDE TO PRESS-ON NAILS
                All the FAQs about our new press-on nail range!
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            • BY NAIL STYLE
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              • All BY NAIL STYLE
              • Frenchies
              • Short Almond
              • Short Square
              • Short Oval
              • Medium Almond
              • Medium Oval
            • Most Wanted
              THE GOOD NAIL CO - Press-On Gel Nail Kit - 'OMBRE NUDE FRENCHIE' - Short Square

              THE GOOD NAIL CO - Press-On Gel Nail Kit - 'OMBRE NUDE FRENCHIE' - Short Square

              $28.00
              View Product
              THE GOOD NAIL CO - Press-On Gel Nail Kit - 'SWIRL' - Medium Almond

              THE GOOD NAIL CO - Press-On Gel Nail Kit - 'SWIRL' - Medium Almond

              $28.00
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              • ULTIMATE GUIDE TO PRESS-ON NAILS
                ULTIMATE GUIDE TO PRESS-ON NAILS
                All the FAQs about our new press-on nail range!
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            • ALL NAILS
            • Most Wanted
              • ULTIMATE GUIDE TO PRESS-ON NAILS
                ULTIMATE GUIDE TO PRESS-ON NAILS
                All the FAQs about our new press-on nail range!
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  • MAKEUP & COSMETICS
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            • EYE MAKEUP
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              • All EYE MAKEUP
              • Eyebrow Makeup
                • Eyebrow Gel
                • Eyebrow Pencils
                • Eyebrow Powder
                • All Eyebrow Makeup
              • Eye Shadow Palettes
              • Mascara
              • Blush Stick
              • Concealer
              • Contour Stick
            • Most Wanted
              TUBE TECH TUBULAR Mascara - *Jet Black*

              TUBE TECH TUBULAR Mascara - *Jet Black*

              $22.00
              View Product
              Eyeshadow Palette 9-Shades *SUNKISSED NUDES*

              Eyeshadow Palette 9-Shades *SUNKISSED NUDES*

              $18.00
              View Product
              • MASTER THE USE OF LIPSTICK & LINER
                MASTER THE USE OF LIPSTICK & LINER
                Your step-by-step guide to applying lipstick and lip liner like a pro!
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            • FACE MAKEUP
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              • All FACE MAKEUP
              • Face Palettes
              • Airbrush
              • Foundation
              • Elementwo
              • Embryolisse
              • Blush Stick
              • Concealer
              • Contour Stick
            • Most Wanted
              CHISEL-SCULPT-SHADE 6-Shade Face Palette

              CHISEL-SCULPT-SHADE 6-Shade Face Palette

              $35.00
              View Product
              Embryolisse 75ml - 24Hr Miracle Cream

              Embryolisse 75ml - 24Hr Miracle Cream

              $38.00
              View Product
              • MASTER THE USE OF LIPSTICK & LINER
                MASTER THE USE OF LIPSTICK & LINER
                Your step-by-step guide to applying lipstick and lip liner like a pro!
                READ NOW
            • LIP MAKEUP
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              • All LIP MAKEUP
              • Lip Gloss
                • Luxe Silk Lip Gloss
                • Sheer Lip Gloss
                • All Lip Gloss
              • Lip Essentials
              • Lip Pencils
                • Traditional Lip Pencils
                • Twist Up Lip Pencils
                • Makeup Pencil Sharpeners
                • All Lip Pencils
              • Lipsticks
                • Bullet Lipsticks
                • Liquid to Matte Lipsticks
                • Haute Couture Lipsticks
                • BULK Clearance Lipsticks
                • All Lipsticks
            • Most Wanted
              HAUTE CRÈME COUTURE Velvet Matte Lipsticks  - 'The Pinky Lovers' 3-piece Holiday Gift Set

              HAUTE CRÈME COUTURE Velvet Matte Lipsticks - 'The Pinky Lovers' 3-piece Holiday Gift Set

              $50.00 RRP $75.00
              View Product
              BULK BUY (12 Pack) - VIVIDLY - Liquid to Matte Lipstick

              BULK BUY (12 Pack) - VIVIDLY - Liquid to Matte Lipstick

              $25.00 $300.00
              View Product
              On Sale
              • MASTER THE USE OF LIPSTICK & LINER
                MASTER THE USE OF LIPSTICK & LINER
                Your step-by-step guide to applying lipstick and lip liner like a pro!
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            • BULK CLEARANCE
            • Most Wanted
              PEPTIDE PLUS - Brow Growth Serum

              PEPTIDE PLUS - Brow Growth Serum

              $5.00 $65.00
              View Product
              On Sale
              PEPTIDE PLUS - Brow Sculpture Gel

              PEPTIDE PLUS - Brow Sculpture Gel

              $25.00
              View Product
              • MASTER THE USE OF LIPSTICK & LINER
                MASTER THE USE OF LIPSTICK & LINER
                Your step-by-step guide to applying lipstick and lip liner like a pro!
                READ NOW
            • LASH GROWTH SERUMS
            • Most Wanted
              TWIST UP Lip Pencil - *FIERCE MAUVE*

              TWIST UP Lip Pencil - *FIERCE MAUVE*

              $15.00
              View Product
              HAUTE CRÈME COUTURE Velvet Matte Lipsticks - 'FAMOUS MAUVE'

              HAUTE CRÈME COUTURE Velvet Matte Lipsticks - 'FAMOUS MAUVE'

              $25.00
              View Product
              • MASTER THE USE OF LIPSTICK & LINER
                MASTER THE USE OF LIPSTICK & LINER
                Your step-by-step guide to applying lipstick and lip liner like a pro!
                READ NOW
            • SHOP ALL MAKEUP & COSMETICS
            • Most Wanted
              • MASTER THE USE OF LIPSTICK & LINER
                MASTER THE USE OF LIPSTICK & LINER
                Your step-by-step guide to applying lipstick and lip liner like a pro!
                READ NOW
  • ACCESSORIES & TOOLS
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            • MAKEUP SPONGES
              • Go Back
              • All MAKEUP SPONGES
              • Foundation Sponges
              • Mini Base Maker
                • Mini Bulk 50 Packs
                • Mini Base Makers
                • All Mini Base Maker
              • Base Maker 15 Packs
              • Base Maker 3 Packs
              • Base Maker Singles
              • Makeup Wedges
            • Most Wanted
              Mini Beauty Blender - 'ALL OVER SHAPER' (BABY PINK Mini Egg) - '50 / pk' MEGA BULK PACK

              Mini Beauty Blender - 'ALL OVER SHAPER' (BABY PINK Mini Egg) - '50 / pk' MEGA BULK P

              $85.00 RRP $497.50
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              Base Maker® Beauty Sponge - 'ALL OVER SHAPER' (Marshmallow Pink Egg) - 15 BULK PACK

              Base Maker® Beauty Sponge - 'ALL OVER SHAPER' (Marshmallow Pink Egg) - 15 BULK PACK

              $49.00 RRP $149.25
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              • HOW TO SAFELY REMOVE YOUR MAKEUP
                HOW TO SAFELY REMOVE YOUR MAKEUP
                The ultimate guide to properly removing your makeup.
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            • EYELASH GLUE
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              • All EYELASH GLUE
              • 1gm Mini Glue
              • Latex-Free Eyelash Glue
              • Latex Eyelash Glue
              • DUO Glue
              • ARDELL Glue
              • DIY ADHESIVE BOND
            • Most Wanted
              MODELROCK - Lash Adhesive 5gm Waterproof *CLEAR* - "LATEX FREE" - With "Brush On" applicator

              MODELROCK - Lash Adhesive 5gm Waterproof *CLEAR* - "LATEX FREE" - With "Brush On"

              $9.95
              View Product
              MODELROCK - Lash Adhesive 7gm Waterproof WHITE/CLEAR 'Latex'

              MODELROCK - Lash Adhesive 7gm Waterproof WHITE/CLEAR 'Latex'

              $9.95
              View Product
              • HOW TO SAFELY REMOVE YOUR MAKEUP
                HOW TO SAFELY REMOVE YOUR MAKEUP
                The ultimate guide to properly removing your makeup.
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            • MAKEUP BRUSHES
            • Most Wanted
              MODELROCK - Solid Soap Brush & Sponge Cleaner - Large 150gm

              MODELROCK - Solid Soap Brush & Sponge Cleaner - Large 150gm

              $14.95
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              GOLD LUXE Makeup Brush - *Buff and Blender*

              GOLD LUXE Makeup Brush - *Buff and Blender*

              $25.00
              View Product
              • HOW TO SAFELY REMOVE YOUR MAKEUP
                HOW TO SAFELY REMOVE YOUR MAKEUP
                The ultimate guide to properly removing your makeup.
                READ NOW
            • MAKEUP TOOLS
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              • All MAKEUP TOOLS
              • Eyelash Curlers
              • Scissors
              • Tweezers
              • Eyelash Applicators
              • Makeup Pencil Sharpeners
              • Brush Cleaners
              • Palette Knife
              • Makeup Brushes
            • Most Wanted
              GOLD LUXE - Slanted Tweezers

              GOLD LUXE - Slanted Tweezers

              $18.00
              View Product
              GOLD LUXE - The 'INSTA-LIFT' Lash Curler

              GOLD LUXE - The 'INSTA-LIFT' Lash Curler

              $18.00
              View Product
              • HOW TO SAFELY REMOVE YOUR MAKEUP
                HOW TO SAFELY REMOVE YOUR MAKEUP
                The ultimate guide to properly removing your makeup.
                READ NOW
            • DISPOSABLES
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              • All DISPOSABLES
              • Makeup Shields
              • Disposable Mascara Wands
              • Disposable Lip Gloss Wands
              • Bamboo Disposables
              • Touch-up Buds
            • Most Wanted
              Mascara wands BLACK - 100pk

              Mascara wands BLACK - 100pk

              $14.95 RRP $19.95
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              MY ECO BEAUTY KIT - Bamboo Disposable Mascara Wands - Large Tapered head 25pk

              MY ECO BEAUTY KIT - Bamboo Disposable Mascara Wands - Large Tapered head 25pk

              $9.95
              View Product
              • HOW TO SAFELY REMOVE YOUR MAKEUP
                HOW TO SAFELY REMOVE YOUR MAKEUP
                The ultimate guide to properly removing your makeup.
                READ NOW
            • STORAGE & ORGANISATION
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              • All STORAGE & ORGANISATION
              • Makeup Bags
              • Lash Case
            • Most Wanted
              Cluster Lash Storage Case

              Cluster Lash Storage Case

              $10.00
              View Product
              VEGAN Faux Leather Makeup Bag - Large

              VEGAN Faux Leather Makeup Bag - Large

              $39.95
              View Product
              • HOW TO SAFELY REMOVE YOUR MAKEUP
                HOW TO SAFELY REMOVE YOUR MAKEUP
                The ultimate guide to properly removing your makeup.
                READ NOW
  • SALE
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  1. Home
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  4. LIPSTICK CHRONICLES: A GLOBAL JOURNEY THROUGH TIME, TRENDS, AND CINEMA

LIPSTICK CHRONICLES: A GLOBAL JOURNEY THROUGH TIME, TRENDS, AND CINEMA

July 21, 2023

Hey Beauties! Did you know that lipstick has been an integral part of human history, transcending cultures, and time periods? From ancient civilizations to modern-day trends, lipstick has played a significant role in self-expression, fashion, and even cinema. In this blog, we will embark on a journey through time, exploring the historical evolution of lipstick, defining moments that shaped its trends, iconic shades from famous films, and its global perspectives today.
 

THE HISTORICAL JOURNEY OF LIPSTICK

Early uses of lipstick:
Lipstick has a rich history dating back to ancient civilizations. In Egypt, both men and women adorned their lips with various natural pigments like red ochre and carmine, believing it had magical and protective properties. Similarly, ancient Greeks and Romans used lipstick made from crushed berries and plant extracts for aesthetic purposes.

Middle Ages and the perception of lipstick:
During the Middle Ages, lipstick fell out of favour in Western society due to religious influences and social norms. The Church condemned its use, associating it with sin and immorality. Consequently, wearing lipstick was seen as an act of defiance or even witchcraft.

Lipstick in the Victorian era:
In the 19th century, lipstick faced further scrutiny. The Victorian era was marked by conservative beauty ideals that emphasized natural beauty and purity. Women who wore lipstick were often considered scandalous or associated with low social status. Some women resorted to biting their lips or using fruits to create a natural flush instead.

 

The introduction of commercial lipstick:
The 20th century witnessed significant advancements in the production and popularity of lipstick. In the early 1900s, commercial lipstick became available in various shades and formulations. Maurice Levy, a French cosmetic chemist, developed the first metal tube packaging for lipstick, revolutionizing its portability and ease of use.

Evolution in the 20th century:
Lipstick underwent significant transformations throughout the 20th century. In the 1920s, the Flapper era emerged, and lipstick became a symbol of female emancipation and rebellion against societal norms. Bright red shades were popularized, reflecting the bold spirit of the time.

Modern era and the democratization of lipstick:
In the latter half of the 20th century, lipstick became more accessible to the masses. With the advent of mass production and affordable cosmetics, a wide range of colours and finishes became available. The democratization of lipstick allowed people from various backgrounds to experiment with different shades and express their individuality.

Throughout its historical journey, lipstick has evolved from its mystical beginnings to a widely accepted cosmetic product. From being associated with power and social status in ancient times to facing social stigmas in the Middle Ages and Victorian era, lipstick has transformed into a symbol of self-expression and personal style in the modern era. Its availability and variety of shades have empowered individuals to use lipstick as a tool for enhancing their beauty and showcasing their unique identity.

DEFINING MOMENTS: LIPSTICK TRENDS THAT CHANGED HISTORY

The Flapper era and the symbol of rebellion (1920s):
The 1920s marked a period of social and cultural revolution, and lipstick became a powerful symbol of rebellion for women. The Flapper era saw women challenging traditional gender roles and embracing a more liberated lifestyle. Lipstick, particularly in vibrant red shades, became a prominent feature of the Flapper look. It represented a break from conservative beauty norms, signalling a newfound freedom and assertion of female independence.

The Hollywood influence and the red lipstick trend (1940s-1950s):
Hollywood played a significant role in popularizing lipstick trends, especially during the golden age of cinema. Actresses like Marilyn Monroe and Elizabeth Taylor became beauty icons, and their signature red lipstick looks left a lasting impact on fashion and popular culture. Red lipstick became synonymous with glamour and sophistication, and women sought to emulate the iconic Hollywood allure.

The revolution of lipstick colours (1960s):
The 1960s brought about a revolution in lipstick colours and challenged the dominance of red. This transformative decade witnessed the rise of youth culture, social change, and the rejection of traditional beauty standards. Lipstick shades such as vibrant pinks, oranges, and corals gained popularity, reflecting the spirit of experimentation, and breaking away from established norms.

The arrival of gloss and lip liners (1980s):
The 1980s introduced new elements to lipstick trends. Lip gloss, with its high-shine finish, gained immense popularity and added a touch of glamour to the lips. Additionally, the advent of lip liners allowed for precise definition and shaping of the lips. Bold and dramatic looks were in vogue, with attention-grabbing lip colours and crisp lip lines becoming the trend.

The 21st century - Lipstick as a tool of self-expression:
The 21st century witnessed a shift in the perception of lipstick as a mere beauty product to a means of self-expression. With the rise of social media and influencer culture, people have embraced lipstick as a creative outlet to express their individuality, personal style, and identity. The focus expanded beyond traditional shades, with unconventional colours, unique finishes, and experimental application techniques gaining popularity.

These defining moments in lipstick trends have had a profound impact on beauty standards, cultural shifts, and individual expression. From the Flapper era's rebellion to Hollywood's glamorous influence, from the revolution of lipstick colours in the 1960s to the contemporary era of self-expression, each trend has left an indelible mark on the history of lipstick. By challenging norms, pushing boundaries, and encouraging individuality, these defining moments have shaped the way we perceive and engage with lipstick as a powerful tool of beauty and self-expression.

THE HISTORICAL JOURNEY OF LIPSTICK

Marilyn Monroe in 'Gentlemen Prefer Blondes' - The Classic Red Lipstick:
One of the most iconic lipstick moments in cinema comes from Marilyn Monroe's performance in the film 'Gentlemen Prefer Blondes' (1953). In the movie, Monroe famously sang "Diamonds Are a Girl's Best Friend" while sporting her signature red lipstick. This moment solidified red lipstick as a symbol of glamour and seduction, and Monroe's look continues to be an enduring inspiration for beauty and fashion.

Asian cultures:
In countries like South Korea and Japan, lipstick holds great cultural significance. The K-beauty trend has popularized the natural and gradient lip look, where soft, blurred edges and subdued colours create a youthful and innocent appearance. In Japan, traditional geisha culture incorporates bold red lipstick as a symbol of beauty and elegance.

Middle Eastern cultures:
Lipstick plays a significant role in Middle Eastern cultures, where women often opt for vibrant and bold colours. Rich reds, deep berries, and warm earth tones are popular choices, reflecting cultural aesthetics and emphasizing femininity and allure.

Indian culture:
In India, lipstick is an integral part of traditional makeup styles. Bright, pigmented shades like reds, pinks, and oranges are favoured, reflecting the country's love for vibrant colours, and celebrating femininity during festivals, weddings, and cultural events.

African cultures:
Across various African cultures, lipstick holds cultural and symbolic significance. Traditional lip paints, such as the Himba people's red ochre lip colour, are used for rituals, ceremonies, and cultural expressions. In contemporary African fashion and beauty scenes, a wide range of colours and lip finishes are embraced, representing creativity, individuality, and cultural pride.

INFLUENCE OF K-BEAUTY, BOLLYWOOD, HOLLYWOOD, AND OTHER INTERNATIONAL MARKETS ON LIPSTICK TRENDS

Lipstick trends are heavily influenced by international markets and entertainment industries. Here are a few notable examples:

K-beauty:
South Korea's K-beauty industry has made a global impact, popularizing skincare-oriented makeup, and innovative lipstick formulations. Gradient lips, cushion lip tints, and soft matte finishes gained popularity, inspiring new trends and preferences worldwide.

Bollywood:
India's Bollywood film industry has a significant influence on fashion and beauty trends, including lipstick. Bold and vibrant colours, often combined with elaborate lip art and metallic finishes, have become synonymous with Bollywood-inspired makeup looks.

Hollywood:
Hollywood continues to set beauty standards and influence lipstick trends globally. Red carpet events and celebrity endorsements play a significant role in promoting new shades, finishes, and brand collaborations, keeping Hollywood at the forefront of lipstick trends.

Global beauty community:
The rise of social media and the global beauty community has created a platform for sharing and exchanging lipstick trends across cultures. Influencers, makeup artists, and beauty enthusiasts worldwide contribute to the diverse and ever-evolving landscape of lipstick styles, shades, and techniques.


CONCLUSION

In conclusion, the journey of lipstick takes us through ancient civilizations, historical periods, cinematic moments, and global perspectives. From its early uses to its evolution as a tool of self-expression, lipstick remains an enduring symbol in the realms of fashion, culture, and personal identity. As we celebrate the vibrant and diverse world of lipstick, we embrace the power it holds to empower individuals and tell stories through colour, texture, and style.
 

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