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  • FALSE LASHES
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            • PRESS-ON LASHES
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              • All PRESS-ON LASHES
              • Travel Kit
              • Plant Fibre
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            • Most Wanted
              READY to WEAR Pre-Glued Cluster Lashes TRAVEL EDITION 'Style #1' - 40pk Clusters

              READY to WEAR Pre-Glued Cluster Lashes TRAVEL EDITION 'Style #1' - 40pk Clusters

              $18.00
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              LASH PLAY Ready to Wear Pre-Glued Box Set - 'ALL A FLUTTER' - 40 x Cluster + Lash Applicator - Mixed Lengths

              LASH PLAY Ready to Wear Pre-Glued Box Set - 'ALL A FLUTTER' - 40 x Cluster + Lash Applicator

              $39.00
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              • SIMPLY PRESS & GO
                SIMPLY PRESS & GO
                Our most convenient false lashes to-date!
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            • 3D LASHES
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              • All 3D LASHES
              • Mega Wispies Lashes
            • Most Wanted
              Pick 'n' Mix Lash - '3D MEGA WISPIES' Lashes - Style #5

              Pick 'n' Mix Lash - '3D MEGA WISPIES' Lashes - Style #5

              $9.95
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              Pick 'n' Mix Lash - '3D MEGA WISPIES' Lashes - Style #8

              Pick 'n' Mix Lash - '3D MEGA WISPIES' Lashes - Style #8

              $9.95
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              • SIMPLY PRESS & GO
                SIMPLY PRESS & GO
                Our most convenient false lashes to-date!
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            • SILK COLLECTION
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              • All SILK COLLECTION
              • Regular Silk Lashes
              • Mini Silk Lashes
              • Nano Lites
              • Opulence Silk Lashes
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              Pick 'n' Mix Lash - MINI Silk Style #22

              Pick 'n' Mix Lash - MINI Silk Style #22

              $5.95
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              Pick 'n' Mix Lash - MINI Silk Style #4

              Pick 'n' Mix Lash - MINI Silk Style #4

              $5.95
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              • SIMPLY PRESS & GO
                SIMPLY PRESS & GO
                Our most convenient false lashes to-date!
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            • STRIP LASH COLLECTIONS
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              • All STRIP LASH COLLECTIONS
              • Kit Ready Lashes
              • Signature Range Lashes
              • Uptown Opulence Lashes
              • What The Fluff Lashes
              • Nano Lites Lashes
              • 3D Mega Wispies
              • Krystal K Lashes
            • Most Wanted
              NANO - LITE NAKED NATURALS - Style 8

              NANO - LITE NAKED NATURALS - Style 8

              $12.00
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              WHAT THE FLUFF !  'Style Twelve'

              WHAT THE FLUFF ! 'Style Twelve'

              $12.00
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              • SIMPLY PRESS & GO
                SIMPLY PRESS & GO
                Our most convenient false lashes to-date!
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            • MULTIPACK LASHES
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              • All MULTIPACK LASHES
              • Nano Lites 5pk Lashes
              • Signature 5pk Lashes
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              *MULTI PACK* Miss Fabulous - 10 pair lash pack

              *MULTI PACK* Miss Fabulous - 10 pair lash pack

              $24.95
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              *MULTI PACK* KITTY - 5 pair Lash Pack

              *MULTI PACK* KITTY - 5 pair Lash Pack

              $24.95
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              • SIMPLY PRESS & GO
                SIMPLY PRESS & GO
                Our most convenient false lashes to-date!
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            • LASH TYPE
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              • All LASH TYPE
              • Naturals Everyday
              • Human Hair Lashes
              • Half / Quarter Lashes
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              Kit Ready Lashes #200

              Kit Ready Lashes #200

              $6.95
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              Kit Ready Lashes #106

              Kit Ready Lashes #106

              $6.95
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              • SIMPLY PRESS & GO
                SIMPLY PRESS & GO
                Our most convenient false lashes to-date!
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            • LASH SAMPLER BOX
            • Most Wanted
              MODELROCK 'LASHES' Sampler Box

              MODELROCK 'LASHES' Sampler Box

              $29.95 RRP $66.65
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              MODELROCK - Lash Adhesive CLEAR 'Latex Free' 1gm

              MODELROCK - Lash Adhesive CLEAR 'Latex Free' 1gm

              $1.50
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              • SIMPLY PRESS & GO
                SIMPLY PRESS & GO
                Our most convenient false lashes to-date!
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            • LASH GROWTH SERUMS
            • Most Wanted
              PEPTIDE PLUS - Lash Growth Serum

              PEPTIDE PLUS - Lash Growth Serum

              $25.00 $65.00
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              *MOTHERS DAY BUNDLE*  PEPTIDE PLUS - Lash + Brow Growth Serum (2-Pack)

              *MOTHERS DAY BUNDLE* PEPTIDE PLUS - Lash + Brow Growth Serum (2-Pack)

              $20.00 $119.00
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              On Sale
              • SIMPLY PRESS & GO
                SIMPLY PRESS & GO
                Our most convenient false lashes to-date!
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            • SHOP ALL FALSE LASHES
            • Most Wanted
              UPTOWN OPULENCE COLLECTION - Silk Lashes - *Kitten*

              UPTOWN OPULENCE COLLECTION - Silk Lashes - *Kitten*

              $14.00
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              MODELROCK Lashes - Miss Milan - Double Layered Lashes

              MODELROCK Lashes - Miss Milan - Double Layered Lashes

              $11.95
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              • SIMPLY PRESS & GO
                SIMPLY PRESS & GO
                Our most convenient false lashes to-date!
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  • INDIVIDUAL LASHES
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            • INDIVIDUAL LASH STYLES
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              • All INDIVIDUAL LASH STYLES
              • Fluffies
              • Artistry
              • Supreme
              • Salon Edition
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              • Cat Eye
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              • Regular Style
              • Double Layered
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            • Most Wanted
              SALON EDITION - Everyday Clusters Style #1 - Mixed Lengths - 80 / Clusters Pk

              SALON EDITION - Everyday Clusters Style #1 - Mixed Lengths - 80 / Clusters Pk

              $35.00
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              **BULK TRAY** Ultra Luxe 'ARTISTRY' Clusters - Style #4 - 'MIXED LENGTHS' 8mm-10mm-12mm-14mm-16mm - 480 / Clusters Pk

              **BULK TRAY** Ultra Luxe 'ARTISTRY' Clusters - Style #4 - 'MIXED LENGTHS' 8mm-10mm-1

              $45.00
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              • EXCLUSIVE INDIVIDUAL LASHES
                EXCLUSIVE INDIVIDUAL LASHES
                Shop our exclusive Ultra Luxe lashes
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            • 12PK BULK INDIVIDUALS
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              • All 12PK BULK INDIVIDUALS
              • Regular Style Bulk
              • Double Style Bulk
              • Trio Flares Bulk
              • Icon Flares
            • Most Wanted
              BULK BUY 12 PKS - Double Style Individuals *MEDIUM Knot Free* 10mm

              BULK BUY 12 PKS - Double Style Individuals *MEDIUM Knot Free* 10mm

              $59.40 RRP $143.40
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              BULK BUY 12 PKS - TRIO Flares Individual Lashes *SHORT 8mm*

              BULK BUY 12 PKS - TRIO Flares Individual Lashes *SHORT 8mm*

              $45.00 RRP $83.40
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              • EXCLUSIVE INDIVIDUAL LASHES
                EXCLUSIVE INDIVIDUAL LASHES
                Shop our exclusive Ultra Luxe lashes
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            • ULTRA LUXE
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              • All ULTRA LUXE
              • 10D Natural
              • 20D Volume
              • 20D Traditional
              • 40D Extreme
            • Most Wanted
              **BULK TRAY** Ultra Luxe - VOLUME 'MEDIUM' 10mm - 240pk

              **BULK TRAY** Ultra Luxe - VOLUME 'MEDIUM' 10mm - 240pk

              $36.95
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              **BULK TRAY** Ultra Luxe - NAKED NATURALS - 10D 'MEDIUM' 10mm - 240pk

              **BULK TRAY** Ultra Luxe - NAKED NATURALS - 10D 'MEDIUM' 10mm - 240pk

              $36.95
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              • EXCLUSIVE INDIVIDUAL LASHES
                EXCLUSIVE INDIVIDUAL LASHES
                Shop our exclusive Ultra Luxe lashes
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            • CLUSTERS
            • Most Wanted
              • EXCLUSIVE INDIVIDUAL LASHES
                EXCLUSIVE INDIVIDUAL LASHES
                Shop our exclusive Ultra Luxe lashes
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  • BULK LASHES
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            • BULK PICK N MIX
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              • All BULK PICK N MIX
              • Human Hair Bulk Lashes (50pk)
              • Mega Wispies Bulk Lashes (20pk)
              • Regular Silk Bulk Lashes (20pk)
              • Mini Silk Bulk Lashes (20pk)
              • Ultra Luxe Bulk Lashes (12pk)
            • Most Wanted
              BULK Pick 'n' Mix® (50 pairs)

              BULK Pick 'n' Mix® (50 pairs)

              $92.50 RRP $225.00
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              BULK Pick 'n' Mix® MINI SILK Lashes (20 pairs)

              BULK Pick 'n' Mix® MINI SILK Lashes (20 pairs)

              $79.00 RRP $119.00
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              • DISCOVER OUR PROFESSIONAL LASH CASE
                DISCOVER OUR PROFESSIONAL LASH CASE
                Store bulk lashes like a pro with our lash case.
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            • INDIVIDUAL BULK COLLECTION
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              • All INDIVIDUAL BULK COLLECTION
              • Double Style Bulk
              • Regular Style Bulk Individual Lashes
              • Ultra Luxe Bulk Tray Individual Lashes
              • Trio Flares Bulk Individual Lashes
            • Most Wanted
              **BULK TRAY** Ultra Luxe - VOLUME 'MIXED LENGTHS' 8mm / 10mm / 12mm - 240pk

              **BULK TRAY** Ultra Luxe - VOLUME 'MIXED LENGTHS' 8mm / 10mm / 12mm - 240pk

              $36.95
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              **BULK TRAY** Ultra Luxe - *DOUBLE EXTREME* - 'MIXED LENGTHS' 8mm / 10mm / 12mm - 40 hairs - 240 Clusters / Pk

              **BULK TRAY** Ultra Luxe - *DOUBLE EXTREME* - 'MIXED LENGTHS' 8mm / 10mm / 12mm - 40 hairs -

              $39.95
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              • DISCOVER OUR PROFESSIONAL LASH CASE
                DISCOVER OUR PROFESSIONAL LASH CASE
                Store bulk lashes like a pro with our lash case.
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            • STRIP LASH BULK 10PK
            • Most Wanted
              Bulk Lash - 10 / pairs - #101

              Bulk Lash - 10 / pairs - #101

              $45.00
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              Bulk Lash - 10 / pairs - #114

              Bulk Lash - 10 / pairs - #114

              $45.00
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              • DISCOVER OUR PROFESSIONAL LASH CASE
                DISCOVER OUR PROFESSIONAL LASH CASE
                Store bulk lashes like a pro with our lash case.
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            • SALON LASH PACKAGES
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              MODELROCK - Lash Adhesive 5gm Waterproof *BLACK*  - "LATEX FREE" - With "Brush On" applicator

              MODELROCK - Lash Adhesive 5gm Waterproof *BLACK* - "LATEX FREE" - With "Brush On&quo

              $9.95
              View Product
              BULK Pick 'n' Mix® Ultra Luxe Individuals

              BULK Pick 'n' Mix® Ultra Luxe Individuals

              $79.00 RRP $143.40
              View Product See Options
              • DISCOVER OUR PROFESSIONAL LASH CASE
                DISCOVER OUR PROFESSIONAL LASH CASE
                Store bulk lashes like a pro with our lash case.
                READ NOW
            • SHOP ALL BULK LASHES
            • Most Wanted
              BULK Pick 'n' Mix® '3D MEGA WISPIES' Lashes (20 pairs)

              BULK Pick 'n' Mix® '3D MEGA WISPIES' Lashes (20 pairs)

              $99.00 RRP $199.00
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              • DISCOVER OUR PROFESSIONAL LASH CASE
                DISCOVER OUR PROFESSIONAL LASH CASE
                Store bulk lashes like a pro with our lash case.
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  • DIY CLUSTERS
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            • DIY EXTENSIONS
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              • All DIY EXTENSIONS
              • DIY Lashes Kit
              • Luxe Set Clusters
              • Artistry Clusters
              • Feather-Light Clusters
              • Fluffy Clusters
              • Signature Clusters
              • Salon Edition Clusters
              • Supreme Clusters
              • Cat Eye Clusters
              • DIY Lashes Accessories
            • Most Wanted
              Ultra Luxe 'SIGNATURE FLUFFY WISPY' Clusters - Style #1

              Ultra Luxe 'SIGNATURE FLUFFY WISPY' Clusters - Style #1

              $18.00
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              Ultra Luxe 'SIGNATURE FLUFFY WISPY' Clusters - Style #5

              Ultra Luxe 'SIGNATURE FLUFFY WISPY' Clusters - Style #5

              $18.00
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              • CLUSTER LASH TIPS & TRICKS
                CLUSTER LASH TIPS & TRICKS
                Apply DIY cluster eyelashes like a pro with this guide.
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            • DIY ADHESIVES
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              • All DIY ADHESIVES
              • DIY Lash Extension Accessories
              • DIY Bond for Lash Extension
              • DIY Lash Extension Remover
              • DIY Lash Extension Sealer
              • DIY Easy Bond Strips
            • Most Wanted
              • CLUSTER LASH TIPS & TRICKS
                CLUSTER LASH TIPS & TRICKS
                Apply DIY cluster eyelashes like a pro with this guide.
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            • SHOP ALL CLUSTERS
            • Most Wanted
              • CLUSTER LASH TIPS & TRICKS
                CLUSTER LASH TIPS & TRICKS
                Apply DIY cluster eyelashes like a pro with this guide.
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  • PRESS-ON LASHES
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            • PRESS ON LASH COLLECTIONS
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              • All PRESS ON LASH COLLECTIONS
              • Travel Kit
              • Plant Fibre
              • Mapping
              • Holiday Kit
              • Ready to Wear Kit
            • Most Wanted
              LASH PLAY Ready to Wear Pre-Glued PLANT FIBRE - 'ICONIC WISPIES' - 40 x Clusters - Mixed Lengths

              LASH PLAY Ready to Wear Pre-Glued PLANT FIBRE - 'ICONIC WISPIES' - 40 x Clusters - Mixed Len

              $35.00
              View Product
              LASH PLAY Ready to Wear Pre-Glued PLANT FIBRE - 'NATURAL WISPIES' - 48 x Clusters - Mixed Lengths

              LASH PLAY Ready to Wear Pre-Glued PLANT FIBRE - 'NATURAL WISPIES' - 48 x Clusters - Mixed Le

              $35.00
              View Product
              • PLANT FIBRE PRESS-ON LASHES BY MODELROCK
                PLANT FIBRE PRESS-ON LASHES BY MODELROCK
                Introducing our new range of plant fibre lashes.
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  • PRESS-ON NAILS
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            • THE GOOD NAIL CO.
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              • All THE GOOD NAIL CO.
              • Press-On Nail Travel Kits
              • Gel Nail Kits
              • Nail Accessories
            • Most Wanted
              THE GOOD NAIL CO - Press-On Gel Nail Kit - 'PINK FOILED FRENCHIE' - Short Square

              THE GOOD NAIL CO - Press-On Gel Nail Kit - 'PINK FOILED FRENCHIE' - Short Square

              $28.00
              View Product
              THE GOOD NAIL CO - Press-On Gel Nail Kit - 'NATURAL FRENCHIE' - Short Almond

              THE GOOD NAIL CO - Press-On Gel Nail Kit - 'NATURAL FRENCHIE' - Short Almond

              $28.00
              View Product
              • ULTIMATE GUIDE TO PRESS-ON NAILS
                ULTIMATE GUIDE TO PRESS-ON NAILS
                All the FAQs about our new press-on nail range!
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            • BY NAIL STYLE
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              • All BY NAIL STYLE
              • Frenchies
              • Short Almond
              • Short Square
              • Short Oval
              • Medium Almond
              • Medium Oval
            • Most Wanted
              THE GOOD NAIL CO - Press-On Gel Nail Kit - 'OMBRE NUDE FRENCHIE' - Short Square

              THE GOOD NAIL CO - Press-On Gel Nail Kit - 'OMBRE NUDE FRENCHIE' - Short Square

              $28.00
              View Product
              THE GOOD NAIL CO - Press-On Gel Nail Kit - 'SWIRL' - Medium Almond

              THE GOOD NAIL CO - Press-On Gel Nail Kit - 'SWIRL' - Medium Almond

              $28.00
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              • ULTIMATE GUIDE TO PRESS-ON NAILS
                ULTIMATE GUIDE TO PRESS-ON NAILS
                All the FAQs about our new press-on nail range!
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            • ALL NAILS
            • Most Wanted
              • ULTIMATE GUIDE TO PRESS-ON NAILS
                ULTIMATE GUIDE TO PRESS-ON NAILS
                All the FAQs about our new press-on nail range!
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  • MAKEUP & COSMETICS
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            • EYE MAKEUP
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              • All EYE MAKEUP
              • Eyebrow Makeup
                • Eyebrow Gel
                • Eyebrow Pencils
                • Eyebrow Powder
                • All Eyebrow Makeup
              • Eye Shadow Palettes
              • Mascara
              • Blush Stick
              • Concealer
              • Contour Stick
            • Most Wanted
              TUBE TECH TUBULAR Mascara - *Jet Black*

              TUBE TECH TUBULAR Mascara - *Jet Black*

              $22.00
              View Product
              Eyeshadow Palette 9-Shades *SUNKISSED NUDES*

              Eyeshadow Palette 9-Shades *SUNKISSED NUDES*

              $18.00
              View Product
              • MASTER THE USE OF LIPSTICK & LINER
                MASTER THE USE OF LIPSTICK & LINER
                Your step-by-step guide to applying lipstick and lip liner like a pro!
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            • FACE MAKEUP
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              • All FACE MAKEUP
              • Face Palettes
              • Airbrush
              • Foundation
              • Elementwo
              • Embryolisse
              • Blush Stick
              • Concealer
              • Contour Stick
            • Most Wanted
              CHISEL-SCULPT-SHADE 6-Shade Face Palette

              CHISEL-SCULPT-SHADE 6-Shade Face Palette

              $35.00
              View Product
              Embryolisse 75ml - 24Hr Miracle Cream

              Embryolisse 75ml - 24Hr Miracle Cream

              $38.00
              View Product
              • MASTER THE USE OF LIPSTICK & LINER
                MASTER THE USE OF LIPSTICK & LINER
                Your step-by-step guide to applying lipstick and lip liner like a pro!
                READ NOW
            • LIP MAKEUP
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              • All LIP MAKEUP
              • Lip Gloss
                • Luxe Silk Lip Gloss
                • Sheer Lip Gloss
                • All Lip Gloss
              • Lip Essentials
              • Lip Pencils
                • Traditional Lip Pencils
                • Twist Up Lip Pencils
                • Makeup Pencil Sharpeners
                • All Lip Pencils
              • Lipsticks
                • Bullet Lipsticks
                • Liquid to Matte Lipsticks
                • Haute Couture Lipsticks
                • BULK Clearance Lipsticks
                • All Lipsticks
            • Most Wanted
              HAUTE CRÈME COUTURE Velvet Matte Lipsticks  - 'The Pinky Lovers' 3-piece Holiday Gift Set

              HAUTE CRÈME COUTURE Velvet Matte Lipsticks - 'The Pinky Lovers' 3-piece Holiday Gift Set

              $50.00 RRP $75.00
              View Product
              BULK BUY (12 Pack) - VIVIDLY - Liquid to Matte Lipstick

              BULK BUY (12 Pack) - VIVIDLY - Liquid to Matte Lipstick

              $25.00 $300.00
              View Product
              On Sale
              • MASTER THE USE OF LIPSTICK & LINER
                MASTER THE USE OF LIPSTICK & LINER
                Your step-by-step guide to applying lipstick and lip liner like a pro!
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            • BULK CLEARANCE
            • Most Wanted
              PEPTIDE PLUS - Brow Growth Serum

              PEPTIDE PLUS - Brow Growth Serum

              $5.00 $65.00
              View Product
              On Sale
              PEPTIDE PLUS - Brow Sculpture Gel

              PEPTIDE PLUS - Brow Sculpture Gel

              $25.00
              View Product
              • MASTER THE USE OF LIPSTICK & LINER
                MASTER THE USE OF LIPSTICK & LINER
                Your step-by-step guide to applying lipstick and lip liner like a pro!
                READ NOW
            • LASH GROWTH SERUMS
            • Most Wanted
              TWIST UP Lip Pencil - *FIERCE MAUVE*

              TWIST UP Lip Pencil - *FIERCE MAUVE*

              $15.00
              View Product
              HAUTE CRÈME COUTURE Velvet Matte Lipsticks - 'FAMOUS MAUVE'

              HAUTE CRÈME COUTURE Velvet Matte Lipsticks - 'FAMOUS MAUVE'

              $25.00
              View Product
              • MASTER THE USE OF LIPSTICK & LINER
                MASTER THE USE OF LIPSTICK & LINER
                Your step-by-step guide to applying lipstick and lip liner like a pro!
                READ NOW
            • SHOP ALL MAKEUP & COSMETICS
            • Most Wanted
              • MASTER THE USE OF LIPSTICK & LINER
                MASTER THE USE OF LIPSTICK & LINER
                Your step-by-step guide to applying lipstick and lip liner like a pro!
                READ NOW
  • ACCESSORIES & TOOLS
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            • MAKEUP SPONGES
              • Go Back
              • All MAKEUP SPONGES
              • Foundation Sponges
              • Mini Base Maker
                • Mini Bulk 50 Packs
                • Mini Base Makers
                • All Mini Base Maker
              • Base Maker 15 Packs
              • Base Maker 3 Packs
              • Base Maker Singles
              • Makeup Wedges
            • Most Wanted
              Mini Beauty Blender - 'ALL OVER SHAPER' (BABY PINK Mini Egg) - '50 / pk' MEGA BULK PACK

              Mini Beauty Blender - 'ALL OVER SHAPER' (BABY PINK Mini Egg) - '50 / pk' MEGA BULK P

              $85.00 RRP $497.50
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              Base Maker® Beauty Sponge - 'ALL OVER SHAPER' (Marshmallow Pink Egg) - 15 BULK PACK

              Base Maker® Beauty Sponge - 'ALL OVER SHAPER' (Marshmallow Pink Egg) - 15 BULK PACK

              $49.00 RRP $149.25
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              • HOW TO SAFELY REMOVE YOUR MAKEUP
                HOW TO SAFELY REMOVE YOUR MAKEUP
                The ultimate guide to properly removing your makeup.
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            • EYELASH GLUE
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              • All EYELASH GLUE
              • 1gm Mini Glue
              • Latex-Free Eyelash Glue
              • Latex Eyelash Glue
              • DUO Glue
              • ARDELL Glue
              • DIY ADHESIVE BOND
            • Most Wanted
              MODELROCK - Lash Adhesive 5gm Waterproof *CLEAR* - "LATEX FREE" - With "Brush On" applicator

              MODELROCK - Lash Adhesive 5gm Waterproof *CLEAR* - "LATEX FREE" - With "Brush On"

              $9.95
              View Product
              MODELROCK - Lash Adhesive 7gm Waterproof WHITE/CLEAR 'Latex'

              MODELROCK - Lash Adhesive 7gm Waterproof WHITE/CLEAR 'Latex'

              $9.95
              View Product
              • HOW TO SAFELY REMOVE YOUR MAKEUP
                HOW TO SAFELY REMOVE YOUR MAKEUP
                The ultimate guide to properly removing your makeup.
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            • MAKEUP BRUSHES
            • Most Wanted
              MODELROCK - Solid Soap Brush & Sponge Cleaner - Large 150gm

              MODELROCK - Solid Soap Brush & Sponge Cleaner - Large 150gm

              $14.95
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              GOLD LUXE Makeup Brush - *Buff and Blender*

              GOLD LUXE Makeup Brush - *Buff and Blender*

              $25.00
              View Product
              • HOW TO SAFELY REMOVE YOUR MAKEUP
                HOW TO SAFELY REMOVE YOUR MAKEUP
                The ultimate guide to properly removing your makeup.
                READ NOW
            • MAKEUP TOOLS
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              • All MAKEUP TOOLS
              • Eyelash Curlers
              • Scissors
              • Tweezers
              • Eyelash Applicators
              • Makeup Pencil Sharpeners
              • Brush Cleaners
              • Palette Knife
              • Makeup Brushes
            • Most Wanted
              GOLD LUXE - Slanted Tweezers

              GOLD LUXE - Slanted Tweezers

              $18.00
              View Product
              GOLD LUXE - The 'INSTA-LIFT' Lash Curler

              GOLD LUXE - The 'INSTA-LIFT' Lash Curler

              $18.00
              View Product
              • HOW TO SAFELY REMOVE YOUR MAKEUP
                HOW TO SAFELY REMOVE YOUR MAKEUP
                The ultimate guide to properly removing your makeup.
                READ NOW
            • DISPOSABLES
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              • All DISPOSABLES
              • Makeup Shields
              • Disposable Mascara Wands
              • Disposable Lip Gloss Wands
              • Bamboo Disposables
              • Touch-up Buds
            • Most Wanted
              Mascara wands BLACK - 100pk

              Mascara wands BLACK - 100pk

              $14.95 RRP $19.95
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              MY ECO BEAUTY KIT - Bamboo Disposable Mascara Wands - Large Tapered head 25pk

              MY ECO BEAUTY KIT - Bamboo Disposable Mascara Wands - Large Tapered head 25pk

              $9.95
              View Product
              • HOW TO SAFELY REMOVE YOUR MAKEUP
                HOW TO SAFELY REMOVE YOUR MAKEUP
                The ultimate guide to properly removing your makeup.
                READ NOW
            • STORAGE & ORGANISATION
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              • All STORAGE & ORGANISATION
              • Makeup Bags
              • Lash Case
            • Most Wanted
              Cluster Lash Storage Case

              Cluster Lash Storage Case

              $10.00
              View Product
              VEGAN Faux Leather Makeup Bag - Large

              VEGAN Faux Leather Makeup Bag - Large

              $39.95
              View Product
              • HOW TO SAFELY REMOVE YOUR MAKEUP
                HOW TO SAFELY REMOVE YOUR MAKEUP
                The ultimate guide to properly removing your makeup.
                READ NOW
  • SALE
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  1. Home
  2. Our Blog
  3. Lashes
  4. DEBUNKING COMMON EYELASH MYTHS: FACTS VS. FICTION

DEBUNKING COMMON EYELASH MYTHS: FACTS VS. FICTION

November 13, 2024

Lashes are one of those beauty essentials surrounded by a whirlwind of myths. Whether it's confusion around lash growth, concerns about the safety of extensions, or misconceptions about the effects of falsies, there’s no shortage of misinformation. With so many opinions floating around, it’s easy to get lost and even easier to make decisions based on false claims. But don’t worry, we’ve got your back!

In this blog, we’ll set the record straight on some of the most common lash myths. From natural lashes to the latest falsies and extensions, we’re here to uncover the truth and give you the knowledge you need to make the best choices for your lash care routine. Ready to separate fact from fiction? Let’s dive in!

MYTH 1: "FALSE LASHES WILL MAKE YOUR NATURAL LASHES FALL OUT"

Fact: This is a common misconception, but false lashes won’t cause your natural lashes to fall out—at least not if you apply and remove them properly! The key is using the right techniques and products to keep your natural lashes safe and healthy.

Will false lashes harm your natural lashes?

  • Choose a high-quality, gentle lash glue: Opt for lash adhesives designed to be safe for your eyes. Many glues can irritate the skin or cause damage if they’re too harsh, so look for latex-free, hypoallergenic formulas, especially if you have sensitive eyes.
  • Never rip them off: When it’s time to remove your falsies, use an oil-free makeup remover or a dedicated lash adhesive remover to gently loosen the glue. Taking your time and being gentle ensures you don’t accidentally pull out any of your natural lashes in the process.
  • Skip the mascara: While mascara is great for defining your natural lashes, it can add extra weight and cause breakage when you’re wearing falsies. For the healthiest lash routine, try wearing just the falsies.

Pro Tip: Give your natural lashes a break between false lash wear. Balance is key in any beauty routine! If you're concerned about lash health, try a nourishing lash serum to strengthen your natural lashes and keep them looking lush and full.

MYTH 2: "LASHES DON’T GROW BACK ONCE THEY FALL OUT"

Fact: The good news is your lashes do grow back! Just like the hair on your head, eyelashes follow a natural growth cycle, shedding and being replaced regularly. On average, an eyelash lasts about 90 days before it’s replaced by a new one.

Do lashes grow back? Yes

While losing a few lashes here and there is totally normal, if you notice you're losing more than usual, it could be due to stress, poor lash care, or harsh products. To promote healthy lash growth, try these tips:

  • Be gentle with your lashes: Avoid rubbing your eyes or pulling at your lashes when removing makeup. Opt for a soft, oil-free makeup remover to minimise lash loss.
  • Use nourishing lash serums: Look for products with biotin, peptides, or panthenol to strengthen and encourage lash growth. Results take time—typically 4 to 6 weeks, so consistency is key!
  • Avoid excessive lash extensions: Overusing extensions or choosing heavy ones can put stress on your natural lashes. Give your lashes time to recover in between extension applications.
  • Adopt a healthy lifestyle: Hydration and nutrient-rich foods like leafy greens, nuts, and fish provide the vitamins and minerals your lashes need to stay strong and vibrant.

MYTH 3: "WEARING EXTENSIONS MEANS YOU DON’T NEED TO CLEAN YOUR LASHES"

Fact: Just because you're wearing lash extensions doesn’t mean you can skip the cleaning routine! Keeping your extensions clean is essential for their longevity and the health of your natural lashes.

Do you need to clean your lashes?

Lash extensions can trap oils, dirt, and makeup residue, leading to irritation, clogged follicles, and even infections if not cleaned regularly. Here's how to properly clean your lash extensions:

  • Use a lash-friendly cleanser: Always choose a gentle, oil-free cleanser specifically designed for lash extensions. Harsh cleansers, especially those containing oils or alcohol, can break down the adhesive and cause premature shedding.
  • Clean regularly, but gently: Aim to clean your lashes every 2-3 days, or more frequently if you wear makeup. Use a soft brush or spoolie to sweep the cleanser through your lashes, removing any buildup. Avoid rubbing or pulling, as this can damage your extensions.
  • Dry lashes properly: After cleaning, gently pat your lashes dry with a clean towel or let them air dry. Avoid using a blow dryer, which could cause the extensions to shift or become misshapen.
  • Brush your lashes: Use a clean spoolie brush to comb through your lashes after they've dried. This helps keep them aligned and prevents tangling.

By keeping your extensions clean, you'll extend their wear and ensure your natural lashes stay healthy underneath.

MYTH 4: "YOU CAN’T ACHIEVE A NATURAL LOOK WITH FALSE LASHES"

Fact: This myth couldn’t be further from the truth! You can achieve a natural, fluttery lash look with false lashes—it’s all about selecting the right style and applying them carefully. Individual lashes, in particular, allow for a customisable, natural-looking enhancement.

Natural look eyelashes

Here’s how to create a seamless, natural look with false lashes:

  • Start small: Choose shorter, finer individual lashes for a light, feathery look. Add more length or volume where needed—typically the outer corners or mid-lash line—to enhance the natural shape of your eyes.
  • Use clear lash glue: Clear adhesive blends better with your natural lash line, making the application more seamless.
  • Curl to blend: After applying your false lashes, gently curl both your natural lashes and falsies with a lash curler to create a unified, lifted look.

With individual lashes, you have full control over placement, allowing you to tailor the look to your natural lashes for the most realistic effect.

MYTH 5: "LASH SERUMS MAKE YOUR LASHES GROW INSTANTLY"

Fact: Lash serums can promote the growth of thicker, longer lashes, but they’re not a quick fix. Think of lash serums as a long-term investment in lash health rather than a magical overnight solution.

Lash serums require patience and consistency. Most users begin to see improvements after 4 weeks of daily use, with full results appearing between 6 and 12 weeks. For the best results, apply your serum once a day—preferably in the evening before bed—on clean, dry lashes.

How fast do lash serums work?

Pro Tip: Track your progress with a lash measuring card included in some lash serums. It's a fun way to see your lashes grow over time!

MYTH 6: "ALL LASH GLUES ARE THE SAME"

Fact: Not all lash glues are created equal. The right glue can make a huge difference in comfort, wear time, and safety. 

Different types of lash glue

When choosing lash glue, consider:

  • Eye sensitivity: If you have sensitive eyes, opt for a hypoallergenic, latex-free formula to avoid irritation.
  • Drying time: A good lash glue should dry quickly, but not too fast. Allow it to become tacky (usually 30-60 seconds) before applying lashes for the best bond.
  • Clear vs. black glue: Clear glue is ideal for a natural look, while black glue can help define your lash line, especially with darker eye makeup.
  • Longevity: Look for a glue that’s waterproof and flexible, ensuring your lashes stay put throughout the day without feeling uncomfortable.

MYTH 7: "APPLYING FALSE LASHES IS IMPOSSIBLE WITHOUT A PRO"

Fact: Think false lash application is only for makeup artists? Think again! With a little practice, anyone can master the art of lash application.

Apply false lashes like a pro.

Here’s a basic guide to flawless lash application:

  • Start with the right lashes: Choose individual lashes or a strip based on the look you want.
  • Use a small amount of adhesive: Apply just enough glue to avoid excess that can create a mess.
  • Wait for the glue to get tacky: Let the glue sit for 20-30 seconds before applying for a better bond.
  • Use tweezers or a lash applicator: These tools help position your lashes precisely along the lash line for a seamless look.

 

Want more insider tips and tricks to make your lash application flawless every time? Head over to our blog for a step-by-step guide on How to Apply Individual Lashes Like a Professional—we’ve got all the advice you need to perfect your lash game!

FINAL THOUGHTS

And there you have it—some of the most common lash myths debunked! With these facts in hand, you can confidently make decisions about your lash routine, whether you're enhancing your natural lashes, experimenting with extensions, or trying out some gorgeous false lashes.

False lash myths - final thoughts.

Taking proper care of your lashes ensures they stay healthy and fabulous, no matter what look you’re going for. Ready to elevate your lash game? Head over to MODELROCK to explore our collection of false lashes and lash care products. We’ve got everything you need to keep your lashes looking long, fluttery, and fabulous!

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